Sports Association for the Handicapped: Help this campaign and prove that your heart is not as hard as your calves.

Sports Association for the Handicapped: Help this campaign and prove that your heart is not as hard as your calves.

Advertising Agency: age. Comunicações, São Paulo, Brasil
Creative Directors: Carlos Domingos, Paulo Pretti
Art Directors: Paulo Pretti, Luter Filho
Copywriter: Ana Reber
Illustrator: Elisa Sassi
Published: May 2007

Your rating: None Average: 6.4 (14 votes)

Comments

muxa's picture

Good copy.

i question the art, i dont think you can have the logo on a card with a drop shadow and then stamp over it.

-SCRATCH 'N' SNIFF

graphikamaal's picture

I think you can, the card has some thickness and it will create a shadow even if you put a stamp on it. But anyway, I am not keen on this one.

www.graphikamaal.com

You know, just seeing the thumbnail I thought to myself 'that brazilian art direction'... nice campaign.

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