Sportplausch Wider SPW Bikes: Bulge

Stay in shape. SPW Bikes

Advertising Agency: Advico Y&R, Zurich, Switzerland
Chief Creative Officer: Markus Gut
Art director: Isabelle Hauser
Graphic design: Annik Weber
Copywriter: Julia Brandstätter
Photographer: Lorenz Cugini
Visualizer: Felix Schregenberger

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11 comments

santorini's picture
santorini
60 pencils

i want to buy this bike...

Guest's picture
Guest

the only one that is not offensive& understandable is the chin...the idea is great ...not too sure about the execution!

Guest's picture
Guest

which one is offensive and how?

qd's picture
qd
20 pencils

offensive? how?

Guest's picture
Guest

Could be an ad for any bike.

gon_enelcamino's picture
gon_enelcamino
838 pencils

done

Punch's picture
Punch
614 pencils

No hay duda. Ya se hizo. Una lástima. Me parece que el link que enviaste tiene mejor dirección de arte.

"no silencies lo que no sabes expresar".

dlue's picture
dlue
342 pencils

the fact it's offensive to the eyes is kind of the point. as for it being done before, the latter version was forced, this is definitely better. 'though a little subtly could have taken this farther.

cheers,
dlue

Ohkamp's picture
Ohkamp
227 pencils

Maybe this is too literal but I would have liked to have seen the person/bike at the top of the "hill". I think that would make it a quicker read and really express that exercise has allowed them to overcome this obstacle. Great, provocative visual though.

Ohkamp's picture
Ohkamp
227 pencils

The more I think about it, I think I'm wrong. I think you do need to active "push" that is present in the current visuals. Nicely done!

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