Stay in shape. SPW Bikes
Advertising Agency: Advico Y&R, Zurich, Switzerland
Chief Creative Officer: Markus Gut
Art director: Isabelle Hauser
Graphic design: Annik Weber
Copywriter: Julia Brandstätter
Photographer: Lorenz Cugini
Visualizer: Felix Schregenberger
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11 Comments
i want to buy this bike...
smile plz!!!!
the only one that is not offensive& understandable is the chin...the idea is great ...not too sure about the execution!
which one is offensive and how?
offensive? how?
Could be an ad for any bike.
done
http://adsoftheworld.com/media/print/eizens_sport_center_belly
No hay duda. Ya se hizo. Una lástima. Me parece que el link que enviaste tiene mejor dirección de arte.
"no silencies lo que no sabes expresar".
the fact it's offensive to the eyes is kind of the point. as for it being done before, the latter version was forced, this is definitely better. 'though a little subtly could have taken this farther.
cheers,
dlue
Maybe this is too literal but I would have liked to have seen the person/bike at the top of the "hill". I think that would make it a quicker read and really express that exercise has allowed them to overcome this obstacle. Great, provocative visual though.
The more I think about it, I think I'm wrong. I think you do need to active "push" that is present in the current visuals. Nicely done!