Advertisement

Water fits you, Guy

Agency: 
Published/Aired: 
August 2012
Description: 

Water fits you

Advertising Agency: G2, Kiev, Ukraine
Creative Director: Andrew Ushakov
Art Directors: Andrew Ushakov, Konstantin Sen
Copywriters: Andrew Ushakov, Yuri Kabasin
Account Director: Olesya Leshchenko
Agency Producer: Sergiy Gryga
Production house: Gvardiya Film Production House
Executive Producer: Oleg Koshevoy
Postproduction: Gvardiya Post
Art Director: Artem Pluzharov
Producer: Irina Gaidamaka
Project manager: Alina Danilova
Photoproduction: Mordererstudio
Photographer: Alexander Morderer
Stylist: Tatyana Roubliova
Draft design: Olesia Morskaya

Comments (18)

Log in or register to post comments

Highest Rated

dean viii's picture
dean viii
Activity Score 1686

bad.

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1414

Melhor do que espelho!

MindDrift's picture
MindDrift
Activity Score 1170

Actually, it's the other way round. Water makes things look bigger than usual.

pierrelastname's picture
pierrelastname
Activity Score 2869

Agree, is not logic the insight. doesn't work.

niniasufle's picture
niniasufle
Activity Score 407

Yeah... and you work your creativity with logic. And Adele can't set fire to the rain blah blah

rastaparta's picture
rastaparta
Activity Score 158

MindDrift(ed)!

MindDrift's picture
MindDrift
Activity Score 1170

Well, even a metaphor has to be based on some kind of logic.

shahidali's picture
shahidali
Activity Score 4069

Like the idea as well as execution. Simple and effective. Copy could have been better.

shahid

microphine's picture
microphine
Activity Score 36

my god! i don't want to be the above model! it's really depressing :)

Kotyara's picture
Kotyara
Activity Score 2

Hey Ukraine, did you get inspired by this?
http://www.coloribus.com/adsarchive/outdoor/7-up-straw-7283155/

t1sh0cfc's picture
t1sh0cfc
Activity Score 38

It is nice because it says a lot. Of course it is a little bit confusing because of the fat man above the fold and the tiny below it :)

kleenex's picture
kleenex
Activity Score 43434

I say it works.

ruffbettyloops's picture
ruffbettyloops
Activity Score 8

i beliv bcuz itz a sports ad, dey r referring to swimming as a sport dat wud kip u trim n fit. yea, i guess the copy cudv bin better.

ruffbettyloops's picture
ruffbettyloops
Activity Score 8

it isnt about d logic of things looking bigger under water

ruffbettyloops's picture
ruffbettyloops
Activity Score 8

..

zyazyaveka's picture
zyazyaveka
Activity Score 153
lezy's picture
lezy
Activity Score 377

hhhmmmmmm interesting insight.....
liked it

robthelad's picture
robthelad
Activity Score 120

The copy does let it down, otherwise it's not a bad ad, people will like it and get it.

dean viii's picture
dean viii
Activity Score 1686

bad.

Advertisement

20% Off Sale at iStock until December 9th 2016