Sportlife: Water fits you, Guy

Water fits you

Advertising Agency: G2, Kiev, Ukraine
Creative Director: Andrew Ushakov
Art Directors: Andrew Ushakov, Konstantin Sen
Copywriters: Andrew Ushakov, Yuri Kabasin
Account Director: Olesya Leshchenko
Agency Producer: Sergiy Gryga
Production house: Gvardiya Film Production House
Executive Producer: Oleg Koshevoy
Postproduction: Gvardiya Post
Art Director: Artem Pluzharov
Producer: Irina Gaidamaka
Project manager: Alina Danilova
Photoproduction: Mordererstudio
Photographer: Alexander Morderer
Stylist: Tatyana Roubliova
Draft design: Olesia Morskaya

18 comments

Fernando Fernandes's picture
Fernando Fernandes
1397 pencils

Melhor do que espelho!

MindDrift's picture
MindDrift
1148 pencils

Actually, it's the other way round. Water makes things look bigger than usual.

pierrelastname's picture
pierrelastname
2869 pencils

Agree, is not logic the insight. doesn't work.

niniasufle's picture
niniasufle
407 pencils

Yeah... and you work your creativity with logic. And Adele can't set fire to the rain blah blah

rastaparta's picture
rastaparta
158 pencils

MindDrift(ed)!

MindDrift's picture
MindDrift
1148 pencils

Well, even a metaphor has to be based on some kind of logic.

shahidali's picture
shahidali
4069 pencils

Like the idea as well as execution. Simple and effective. Copy could have been better.

shahid

microphine's picture
microphine
35 pencils

my god! i don't want to be the above model! it's really depressing :)

Kotyara's picture
Kotyara
2 pencils

Hey Ukraine, did you get inspired by this?
http://www.coloribus.com/adsarchive/outdoor/7-up-straw-7283155/

t1sh0cfc's picture
t1sh0cfc
38 pencils

It is nice because it says a lot. Of course it is a little bit confusing because of the fat man above the fold and the tiny below it :)

kleenex's picture
kleenex
34570 pencils

I say it works.

ruffbettyloops's picture
ruffbettyloops
8 pencils

i beliv bcuz itz a sports ad, dey r referring to swimming as a sport dat wud kip u trim n fit. yea, i guess the copy cudv bin better.

ruffbettyloops's picture
ruffbettyloops
8 pencils

it isnt about d logic of things looking bigger under water

ruffbettyloops's picture
ruffbettyloops
8 pencils

..

zyazyaveka's picture
zyazyaveka
148 pencils
lezy's picture
lezy
377 pencils

hhhmmmmmm interesting insight.....
liked it

robthelad's picture
robthelad
120 pencils

The copy does let it down, otherwise it's not a bad ad, people will like it and get it.

dean viii's picture
dean viii
1676 pencils

bad.

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