Sportlife Chewing Gum: Girl

Advertising Agency: UbachsWisbrun / JWT, Amsterdam, the Netherlands
Art Director: John De Vries
Copywriter: Wouter Kiewiet de Jonge
Creative Directors: Nico Akkerman, Bart Kooij
Photographers: Alex ten Napel, Mitch Jenkins
Art buy: Lia Wals
Post production: Magic
Published: Novermber 2008

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45 comments

STRTLRS's picture
STRTLRS
1607 pencils

Are children really the target for this product? Sportlife? Besides, getting gum on your hair has nothing to do with size. All it takes is for a person to fall asleep with gum in their mouth, been there...

www.storytellerscreative.com

---------------
I think, therefore... yeah.

Guest commenter's picture
Guest commenter

Dude, of course getting gum in your hair has nothing to do with size... But when getting a big gum in your hair you need to cut more hair te remove it.

gmint7's picture
gmint7
2685 pencils

:::J:::
the others work better
this one the in real we'd just cut the top hair.. no matter how big.

:::J:::

sloppy4's picture
sloppy4
1496 pencils

this site's commentary has been taken over by literalists.

this is funny. it's gum.

Crisp One's picture
Crisp One
2007 pencils

i agree this is very funny, parents will get a kick out of it for sure

Roger Daly's picture
Roger Daly
359 pencils

Would have thought bigger gum = >head-sized gum bubbles = more / all hair cut.

Guest commenter's picture
Guest commenter

Great idea, excellent execution!
...and very funny

Rhialto's picture
Rhialto
24 pencils

Damn funny!

ninjak's picture
ninjak
76 pencils

hahaha, kids still do that? i remember doing that in grades school and got into a lota trouble for it.

Guest commenter's picture
Guest commenter

funny = good

Guest commenter's picture
Guest commenter

very good!

Davosk's picture
Davosk
4833 pencils

The product doesn't seem to me to be a bubble gum.

guestgirl's picture
guestgirl

Done, done, done in the better way by Leo Burnett Brasil:

http://www.ccsp.com.br/novo/pop_pecas.php?id=22986

too late.

Guest commenter's picture
Guest commenter

Not better

Guest commenter's picture
Guest commenter

The Brazilian one looks like the candy give you cancer...this one is far better.

Guest commenter's picture
Guest commenter

Done, but this is better.

Guest commenter's picture
Guest commenter

ADS MIROR ! INCROYABLE !
ADS MIROR ! INCROYABLE !
ADS MIROR ! INCROYABLE !
ADS MIROR ! INCROYABLE !

http://www.coupsdepub.com/article-24707609.html

Rhialto's picture
Rhialto
24 pencils

if it hasn't run, it doesn't exist!

this guy says it's in his book only

Guest commenter's picture
Guest commenter

yes it is a ghost and then!

Guest commenter's picture
Guest commenter

"How can you intentionally copy a campaign that never ran? Copying assumes that they have seen it - how can they see something that has not been published?"

john doe's picture
john doe
1571 pencils

What does a gum called sportlife has to do with ruined haircuts – besides it is big and sticks to the hair...?
Maybe it looks funny – but who's gonna buy the product due to that message?

Sorry, I miss the point here. But maybe I am just in a bad mood.

Guest's picture
Guest

funny ads!

corporal_hicks's picture
corporal_hicks
365 pencils

Like it.

SeanMartin's picture
SeanMartin

Call me a literalist if you want, but this campaign is just a little too hard to wade through. Like an earlier poster said, I thought this was something for GreatClips or some other hair cutting chain. As an ad for gum, the connection is so tenuously done as to be practically non-existent. This is one of those moments when a pithy copywriter could save this mess.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

kgeiger's picture
kgeiger
7085 pencils

LOL!

huke duke's picture
huke duke

yes it was done for hubba bubba by french students.
it was on AOTW and many other blogs.
only released online but released, so even if the original was a ghost, this one is a copy.

sorry

Guest commenter's picture
Guest commenter

your so called 'original' is pis poor shite, if you ask me.
if it hasnt run, then it doesnt excist. that is how it works.

Total killer though, this [bigger gum] ad.
Congratulations!

Guest commenter's picture
Guest commenter

a student work can be stolen.
even if it wasn't released, student portfolio are online, and students show their work to many agencies, so it is a copy of a student work.

congralutions to the students

Crisp One's picture
Crisp One
2007 pencils

agencies who steal from other people get theirs in the end, or I at leased like to believe the people who green light it get colon cancer.

jayz's picture
jayz

sorry guys but
this bigger gum product isnt bubble gum.
it's just big gum, it got in their kids hair. its like the morning after, really
like it! i've been there, going to be with chewing gum

clever

Guest commenter's picture
Guest commenter

How can you be sure that it's a copy? I find it pretty possible that this idea can occur to more people than just one independently, that being said...this one is better executed.

elyoshiro's picture
elyoshiro
545 pencils

Done.

Mg nT's picture
Mg nT

good work but, i think is the same concept as http://www.coloribus.com/paedia/prints/2007/06/19/202188/

Jayz's picture
Jayz

you -think- it's the same concept?
do you know what concept means? you have obviously no clue, dude

btw
top ad, guys

ivan's picture
ivan

that's the same visual but a totally different concept.

Ivan Raszl, admin of AotW

yesaa's picture
yesaa

very cute ha, but it took a few seconds to understand, good work though

concept means idea, it's a much cooler word, its a different idea, different concept,
paedia was about fine pasta as fine as angels hair, this is about the cliché that kids get gum in their hair
a different idea, different concept voilaaa

richie.the's picture
richie.the

I quite like it! lol took me few secs to get it too..

lol

Wigo's picture
Wigo
51 pencils

Great & Simple :))))

Wigo's picture
Wigo
51 pencils

Great & Simple :))))

jayz's picture
jayz

sorry guys, but the bigger gum product isn't bubble gum.

It's just big gum. these kids got it in their hair, i'v e been there!
these ads are the morning after, really

Parents are gonna like this for sure

funny!

Whip's picture
Whip
80 pencils

HA

word2bigbird's picture
word2bigbird
12 pencils

is it just me or does she look a bit like "Dr. Evil"

Guest commenter's picture
Guest commenter

How about a popped bubble engolfing the entire persons head? I liked these ads and they are interesting enough to make me do a little investigation into the product. Good job.

Guest's picture
Guest

Done or not done, this type of ad has been done to the bone. Exagerate the negative. Always works, but just is not very original.

Guest's picture
Guest

The bigger the gum, the smaller the idea.

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