Advertising Agency: UbachsWisbrun / JWT, Amsterdam, the Netherlands
Art Director: John De Vries
Copywriter: Wouter Kiewiet de Jonge
Creative Directors: Nico Akkerman, Bart Kooij
Photographers: Alex ten Napel, Mitch Jenkins
Art buy: Lia Wals
Post production: Magic
Published: Novermber 2008
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45 Comments
Are children really the target for this product? Sportlife? Besides, getting gum on your hair has nothing to do with size. All it takes is for a person to fall asleep with gum in their mouth, been there...
www.storytellerscreative.com
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Dude, of course getting gum in your hair has nothing to do with size... But when getting a big gum in your hair you need to cut more hair te remove it.
:::J:::
the others work better
this one the in real we'd just cut the top hair.. no matter how big.
:::J:::
this site's commentary has been taken over by literalists.
this is funny. it's gum.
i agree this is very funny, parents will get a kick out of it for sure
Would have thought bigger gum = >head-sized gum bubbles = more / all hair cut.
Great idea, excellent execution!
...and very funny
Damn funny!
hahaha, kids still do that? i remember doing that in grades school and got into a lota trouble for it.
funny = good
very good!
The product doesn't seem to me to be a bubble gum.
Done, done, done in the better way by Leo Burnett Brasil:
http://www.ccsp.com.br/novo/pop_pecas.php?id=22986
too late.
Not better
The Brazilian one looks like the candy give you cancer...this one is far better.
Done, but this is better.
ADS MIROR ! INCROYABLE !
ADS MIROR ! INCROYABLE !
ADS MIROR ! INCROYABLE !
ADS MIROR ! INCROYABLE !
http://www.coupsdepub.com/article-24707609.html
if it hasn't run, it doesn't exist!
this guy says it's in his book only
yes it is a ghost and then!
"How can you intentionally copy a campaign that never ran? Copying assumes that they have seen it - how can they see something that has not been published?"
What does a gum called sportlife has to do with ruined haircuts – besides it is big and sticks to the hair...?
Maybe it looks funny – but who's gonna buy the product due to that message?
Sorry, I miss the point here. But maybe I am just in a bad mood.
funny ads!
Like it.
Call me a literalist if you want, but this campaign is just a little too hard to wade through. Like an earlier poster said, I thought this was something for GreatClips or some other hair cutting chain. As an ad for gum, the connection is so tenuously done as to be practically non-existent. This is one of those moments when a pithy copywriter could save this mess.
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Here, let me save everyone the trouble of asking. "Do you even work in advertising?"
LOL!
yes it was done for hubba bubba by french students.
it was on AOTW and many other blogs.
only released online but released, so even if the original was a ghost, this one is a copy.
sorry
your so called 'original' is pis poor shite, if you ask me.
if it hasnt run, then it doesnt excist. that is how it works.
Total killer though, this [bigger gum] ad.
Congratulations!
a student work can be stolen.
even if it wasn't released, student portfolio are online, and students show their work to many agencies, so it is a copy of a student work.
congralutions to the students
agencies who steal from other people get theirs in the end, or I at leased like to believe the people who green light it get colon cancer.
sorry guys but
this bigger gum product isnt bubble gum.
it's just big gum, it got in their kids hair. its like the morning after, really
like it! i've been there, going to be with chewing gum
clever
How can you be sure that it's a copy? I find it pretty possible that this idea can occur to more people than just one independently, that being said...this one is better executed.
Done.
Yoshiro
good work but, i think is the same concept as http://www.coloribus.com/paedia/prints/2007/06/19/202188/
you -think- it's the same concept?
do you know what concept means? you have obviously no clue, dude
btw
top ad, guys
that's the same visual but a totally different concept.
very cute ha, but it took a few seconds to understand, good work though
concept means idea, it's a much cooler word, its a different idea, different concept,
paedia was about fine pasta as fine as angels hair, this is about the cliché that kids get gum in their hair
a different idea, different concept voilaaa
I quite like it! lol took me few secs to get it too..
lol
Great & Simple :))))
Great & Simple :))))
sorry guys, but the bigger gum product isn't bubble gum.
It's just big gum. these kids got it in their hair, i'v e been there!
these ads are the morning after, really
Parents are gonna like this for sure
funny!
HA
is it just me or does she look a bit like "Dr. Evil"
How about a popped bubble engolfing the entire persons head? I liked these ads and they are interesting enough to make me do a little investigation into the product. Good job.
Done or not done, this type of ad has been done to the bone. Exagerate the negative. Always works, but just is not very original.
The bigger the gum, the smaller the idea.