Sportlife Chewing Gum: Boy

Advertising Agency: UbachsWisbrun / JWT, Amsterdam, the Netherlands
Art Director: John De Vries
Copywriter: Wouter Kiewiet de Jonge
Creative Directors: Nico Akkerman, Bart Kooij
Photographers: Alex ten Napel, Mitch Jenkins
Art buy: Lia Wals
Post production: Magic
Published: Novermber 2008

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24 comments

Mandark's picture
Mandark
407 pencils

very funny insight. i likr this one :)

"U think it's perfect?! Press delete and start again!"

Guest commenter's picture
Guest commenter

Funny Stuff!

Rhialto's picture
Rhialto
24 pencils

their expressions are hilarious! great ads

I'm JAC's picture
I'm JAC

haha! the morning after...love it.

Guest commenter's picture
Guest commenter

Indeed the morning after. I had that too. luckily there wasn't Big Gum at the time. Good idea. looks great.

guestgirl's picture
guestgirl

Done, done, done in the better way by Leo Burnett Brasil:

http://www.ccsp.com.br/novo/pop_pecas.php?id=22986

too late.

Guest commenter's picture
Guest commenter

no it isn't.

bold all the way isn't funny.
it's scary.

Guest commenter's picture
Guest commenter

ADS MIROR ! INCROYABLE !
ADS MIROR ! INCROYABLE !
ADS MIROR ! INCROYABLE !
ADS MIROR ! INCROYABLE !

http://www.coupsdepub.com/article-24707609.html

Rhialto's picture
Rhialto
24 pencils

Again not better. Much worse and badly done

Guest commenter's picture
Guest commenter

and it hasn't run!!

Guest commenter's picture
Guest commenter

I have to agree that those are terrible in terms of execution. The student Photoshopped a couple Jill Greenberg photos and stuck a logo on. Big deal.

Guest commenter's picture
Guest commenter

is it a bad thing to copy ads?

does the consumer care if it was done before?

who are we making the ads for?

all questions you should ask before writing a campaign off.

rutger's picture
rutger

If any one says it was already done one more time, i will go crazy!!

Ads that did not run DO NOT EXCISTS. Simply because if it doesn't run, it is not an ad. it is just a piece of paper in your book or on your wall.

Selling it to your client and getting it out in the world is HALF the job.

YOU IDIOTS!!!!!!!!!!!!!!!!!!!

Guest commenter's picture
Guest commenter

it doesn't change that it is not an original idea man.
here the creatives are just thieves.

that's the hard reality.
if you like an idea, try to do better, but don't copy it.

Rhialto's picture
Rhialto
24 pencils

How can you intentionally copy an ad that never ran?
Copying assumes that they have seen it, right?
how can they see something that has not been published?

But I don't see a copy here, if you ask me. The execution is just different
And more inportantly this is a much better ad in every way.

Guest commenter's picture
Guest commenter

cause the student's ad ran actually.
it was published on many websites.
everybody can show his wwork on internet, you don't have to be an agency, try just to click on the forums link
<<<<<< here
their are many students work.
their ad were on adsoftheworld and many other adblogs.

it is the same idea.

I don't think this execution is better, I'd rather when the kids are crying even if the photoshop is not as good as a professional work.

anyway, don't hope a price with your copy dude.

Jayz's picture
Jayz

excellent work!
welll done

Guest commenter's picture
Guest commenter

Funny but why twice?

Jayz's picture
Jayz

sorry guys but this bigger gum product isnt bubble gum!

it's just big gum, it got in their kids hair. its like the morning after, really.
like it! i've been there, going to be with chewing gum

clever!

Guest commenter's picture
Guest commenter

I totally agree. You are right. this idea is smarter then just bubble gum in your hair.I have been there too. like it! And it looks great.

Funny!

Guest commenter's picture
Guest commenter

I totally agree. You are right. This idea is smarter then just bubble gum in your hair. Been there too. This is Funny!!!!

Guest's picture
Guest

Done or not done, this type of ad has been done to the bone. Exagerate the negative. Always works, but just is not very original.

Guest's picture
Guest

Boring old fashioned stuff.

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