Sported: Sweat

Sport can change everything. Help us turn around disadvantaged young lives with the power of sport.

Sported is a charity that helps disadvantaged youths escape a world of drugs and crime by getting them involved in sport, putting them on the right path in life. It’s not about turning them into sports stars. It’s about giving them the life skills to take a positive step forward. To raise awareness of Sported's work, we wanted to demonstrate the transformative power that sport has on these at-risk kids.

Advertising Agency: McCann, London, UK
Chief Creative Officers: Lolly Thomson, Rob Doubal
Creative Directors: Jamie Mietz, Sanjiv Mistry
Head of Art: Gary Todd
Art Directors: Jamie Mietz, Michael Thomason, Carl Rapp
Copywriters: Sanjiv Mistry, Chloe Grindle
Project Manager: Jo Howes
Photographers: Joe Lang, Charlotte Wright
Planner: Johnny Kanagasooriam
Account Management: Saminder Khaneka, Sam Lewis, Nikki Soin, Russell Perry
Retouchers: Rob McDonald, Dave Callow
Published: December 2013