Sport TV: Wolf Pack

In a country with no Rugby tradition at all, Portugal managed to qualify for the Rugby World Cup being the only amateur team present in the competition. In a country with little over 10 million people, 3 million of Portuguese were blown away by the team's honor and pride as they followed closely their efforts on Sport TV. Portuguese National Team players are called "Wolves" hence the ad title "Wolf Pack".

Advertising Agency: MSTF Partners, Lisbon, Portugal
Creative Directors: Susana Sequeira, Lourenço Thomaz
Art Director: Ivo Purvis
Copywriters: Pedro Lima, Pedro Botelho Moniz
Illustrator: Jorge Coelho
Published: October 2007

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4 comments

tomt's picture
tomt
10 pencils

mmmmm...new to rugby,...new to adv?
argentina was also an amateur team.

"...yes it´s true........i´m here..."

"...yes it´s true........i´m here..."

anand_rohit85's picture
anand_rohit85
29 pencils

BTW
nyc photoshop
Keep Rocking!!

The elevator to success is out of order. You'll have to use the stairs... one step at a time.

airone's picture
airone
2 pencils

Where are the shower for everybody ?
Nice to have an another picture for it !

kai539's picture
kai539
244 pencils

what's with the frame?
if it's done using real people, think it would be even more compelling

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