Sport Factory Outlet: Dictatorship

Sport Factory Outlet: Dictatorship

George W. Bush has fallen off the bicycle more than once.
Protect your head with a bicycle helmet.

Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative Directors: Markus Ruf, Danielle Lanz
Art Director: Grit Wolany
Copywriters: George W. Bush, Markus Ruf

Your rating: None Average: 4.3 (23 votes)

Comments

Submitted by ibeg2differ on Wed, 2008-01-02 07:35.

Impressive.

Submitted by Alex4444 on Wed, 2008-01-02 07:59.

I hope your helmets are better than this ad.

Submitted by Pacific Blue on Wed, 2008-01-02 08:52.

I think art direction could be a little better (specially typo) but I like it, not bad at all.

Submitted by Artchique on Wed, 2008-01-02 09:21.

funny. and sad.

Submitted by Tincho on Wed, 2008-01-02 12:09.

Its ok, but why Bush???

pixelbomb1's picture
Submitted by pixelbomb1 on Wed, 2008-01-02 12:42.

because he's the only one they can mock.

Submitted by Spanky on Wed, 2008-01-02 13:12.

whoever made these forgot to wear their helmets.

Submitted by Jet Propulsion Lab on Wed, 2008-01-02 14:00.

These only come across as a campaign with a cheap borrowed interest.
The whole Bush-mockery in ads is gettng old VERY fast.
There are lots of other ways to show the results of the "severe" cranium injury while keeping the humor.

Submitted by 512 on Wed, 2008-01-02 17:23.

no, bush is timeless. very good. and nice art direction. more of this please. I wonder if george even knows how to ride a bike...
@ ruflanz: FBI and CIA are on their way :-)

Submitted by laserbeak on Wed, 2008-01-02 22:47.

Oh look. Another Bush-is-an-evil-stupid-dictator-ad. Yawn. What happened to orginality? Must even bicycle helmets be taken as an opportunity to express one's leftist personal politics? Even worse, many who share the same political opinions will mistakenly think this is good advertising just because they despise the American President. Of course, if this ad is solely intended for a local audience in say Caracas, Tehran, Pyonyang or San Francisco I'm sure it would resonate quite well.

pixelbomb1's picture
Submitted by pixelbomb1 on Wed, 2008-01-02 23:57.

Thank you!

Submitted by rocketman on Thu, 2008-01-03 17:35.

i didn't know you had to be a leftist in order to dislike bush, other than that, i agree with you completely.

Submitted by elmikel on Thu, 2008-01-03 05:15.

well, bush in ads is an old story but on the other hand I think a lot of people (or TA if you like) will find this right on spot and therefore will identify with this old twist and therefore a positive connection with the brand will be made...

Submitted by scarfinati on Thu, 2008-01-03 12:04.

Yes we get it, everyone hates bush. Lets move on please...

laserbreak is on point

Submitted by Dzsoi on Fri, 2008-01-04 08:36.

If you (TA) haven't heard that particular non-sense / silly sentence Bush have said, you may be thankful for the laugh and have nice, friendly feeling for the company.