Spontex Moppets: Sink

Maximum absorption.

Advertising Agency: TBWA Barcelona, Spain
Creative Directors: Ramon Sala, Juank Espejo, Fer Garcia
Art Directors: Jordi Rins, Anna Torner
Copywriters: Aureli Nieto, Eduard Garcia
Photographer: Ramon Serrano
Published: January 2009

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73 comments

Guest's picture
Guest

wenisimo

Guest's picture
Guest

no no no no

Guest's picture
Guest

Fuck you no no no no guy... This is very good!

Ed Mintone's picture
Ed Mintone
585 pencils

yes

Guest's picture
Guest

Simply great!

Lion.

Todster35's picture
Todster35
94 pencils

I like it. But why are there two towels? It would have been better with one towel directly under the tap, emphasizing the'maximum absorbtion'.

Guest's picture
Guest

Because nowadays most new homes have two side-by-side sinks.

Guest's picture
Guest

thanks for the information man......

i am lovin it.

Todster35's picture
Todster35
94 pencils

Ah, I see. Fair enough.

Guest's picture
Guest

honestamente no entendi.

Guest's picture
Guest

tonto!

Guest's picture
Guest

Sham Wow!!!

ORISHAS76's picture
ORISHAS76
344 pencils

bueno!!!

Guest's picture
Guest

Cool, nice insight.

Guest's picture
Guest

Recursero!!

Guest's picture
Guest

lion

erin montemurro's picture
erin montemurro
373 pencils

The two sinks is the way to go - don't change a thing - real winner here - Props to ya!

how do like them apples

bukaccio's picture
bukaccio
75 pencils

Wow! brilliant work!

missed my turn's picture
missed my turn
426 pencils

Solid.

Guest's picture
Guest

SI RECURSERO

chikirom's picture
chikirom
133 pencils

MUY BUENO!

Lecter Lecaros's picture
Lecter Lecaros
544 pencils

Really nice, congratulations to the team!!!!!!

pulchinela's picture
pulchinela
1017 pencils

cool!

Guest's picture
Guest

very creative.
good job

Guest's picture
Guest

nice photography

CanibalStudio's picture
CanibalStudio
14 pencils

Very creative.
Good job.

tuverdad's picture
tuverdad
22 pencils

TBWA ESPAÑA excelente.

Bundy Agency's picture
Bundy Agency
597 pencils

really good work.

should they have turned it into a campaign though?

ackattak's picture
ackattak
396 pencils

Cha-ching!

Guest's picture
Guest

I don't feel that you need the tag.

Guest's picture
Guest

excelente pieza!!!
simplemente excelente

Guest's picture
Guest

One big happy family!!!

Guest's picture
Guest

cool man, chalo

Rami Qaddoumi's picture
Rami Qaddoumi
214 pencils

PERFECT

Guest's picture
Guest

good good good

tamer samy's picture
tamer samy
683 pencils

awesome..

Guest's picture
Guest

basin for blind people?

Guest's picture
Guest

Respect:D

Guest's picture
Guest

bad, this idea has been r**ed in every hole.

pork_eater's picture
pork_eater
658 pencils

Amazing no one thought of it before...
Great job guys ; Perfectly fits to TBWA : Simple, efficient, clever...
and no, i'm not working for TBWA.

Guest's picture
Guest

But a sink's job is not to absorb water, it's to hold dishes for washing. The product here is being compared to something with a totally different purpose.

iamlucas's picture
iamlucas
4 pencils

Actually, a sink's primary job is to hold water, not dishes. You wash dirty dishes in a sink filled with water.

The absorbing ability of the cloth is being compared to the water holding ability of a sink, as in - retaining a sink full of water. And it's not literal, by the way.

andré ™'s picture
andré ™
144 pencils

It's very good idea. But I think the picture looks fake, the tap doesn't look like it belong there.

vaoleo's picture
vaoleo
81 pencils

Recurso ya utilizado

Guest's picture
Guest

Baje hasta aca y me encuentro con este estupido comentario.... tenes algo mejor?

vaoleo's picture
vaoleo
81 pencils

Ya ví algo parecido con papel absorbente de cocína, en el que ví anteriormente el papel absorbia el liquido de elémentos que estaban caídos sobre él, se podia percibir entonces el papel como si fuera un lavaplatos donde se podía dejar caer culaquier liquido y éste lo absorbia sin problemas.

Por eso esta ide no me parece FRESCA y es más estupido discutir con cualquiere que juzgue acá en este medio, pues para eso está esto no? si una pieza es creativa, significa que es fresca, osea no se ha usado un recurso ya creado. Por el contrario se encuentra uno nuevo. y este no es el caso.

hay que investigar no?

El que piensa que no puede ser custionado en este medio, debe hacer una pieza realmente buena e inteligente. Esta idea no me parece mala, pero igualmente no me parece novedosa.

Disco Munky's picture
Disco Munky
3900 pencils

Really nice work, and a visual pun that doesn't make you groan.

The scene feels a little forced though, maybe it's just because the kitchen seems quite empty.

A good example of a solid concept (however simple) being brought to life.

Did this ever run though? Does have a hint of "award hunter" about it.

"stay low, move fast"

Doin' it for the points

Guest's picture
Guest

GENIAL, da envidia!!

elgranjita's picture
elgranjita
8 pencils

Está bueno. Cumplidor. atributo - beneficio.

Schizzy's picture
Schizzy
205 pencils

Can't say I like this one much. The art is too slipshod. While the sink nicely reflects the towels, the sink doesn't appear to have the right shadows.

The other peeve I have about it is that I want to fill the sink with water so I can wash the dishes or veggies. The towels negates the abiilty to do that.

And as a home-owner, I feel that the sink placement is not practical. It's in a corner! I'd like to have some room while using it. But I guess that's beside the point for this piece.

I understand what it's trying to say on the whole, and I know I'm just nitpicking at it. But the problems are just so glaring to me that I wonder if the judges are going to notice it too.

Guest's picture
Guest

It's a winner. Nice and simple.

Great work

Guest's picture
Guest

ok, visual swap, so what?

Guest's picture
Guest

very very very nice....... it's simply a silver in cannes....

Guest's picture
Guest

tu quien eres? Rappel?

Guest's picture
Guest

tu quien eres? Rappel??

Adaddicted's picture
Adaddicted
3435 pencils

Clean and clever

withalltherespects

Guest's picture
Guest

sooooo goooddd

dshott's picture
dshott
475 pencils

What an insane amount of comments.
Yeh I like it too

Guest's picture
Guest

ROMPEDOR!

Guest's picture
Guest

vieux cul

Guest's picture
Guest

vieux cul tout pourri

Guest's picture
Guest

I always look for maximum absorption in my sinks.

Guest's picture
Guest

Do you realy think is the same? I don't believe you, there is a kitchen and there is a muppet in the two big ideas, nothing else. This is not a reply stupid, stupid, stupid

Guest's picture
Guest

great work

Guest's picture
Guest

very smart!

maashookshee's picture
maashookshee
414 pencils

great one .. respect

kgeiger's picture
kgeiger
6839 pencils

This advert put a smile on my face. Nice. :)

mark3r's picture
mark3r
1937 pencils

I'm Jealous!

:::MARK3R:::

Guest's picture
Guest

Es la hostia de bueno y quien no lo vea puede comer mierda de mi mano. Asi de simple, como el concepto.
This is fucking awesomegood and whoever that can't see it eat shit from my hand. That simple, like the concept.

slip's picture
slip
919 pencils

Kudos to the power!

SJB

slip's picture
slip
919 pencils

Kudos to the power!

SJB

celini's picture
celini
90 pencils

Realmente, puede que el concepto haya sido utilizado antes pero la forma de presentarlo le da un aire nuevo. Por otra parte, la dirección de arte y la producción son excelentes. Publicidad atractiva que expone claramente la ventaja diferencial del producto. ¿Qué más quieres?

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