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Sponge

Agency: 
Published/Aired: 
September 2008
Description: 

Launch of a new label, introduced by the Federal Food Agency, that highlights restaurants with a controlled and well-respected hygiene.

The 'Smiley' label puts hygiene on the menu.

Advertising Agency: Troy, Brussels, Belgium
Creative Directors: Antoine Wellens, Xavier Bouillon
Art Director: Dries Floridor
Copywriter: Bjorn Blockx
Photographer: Jean-Francois De Witte

Comments (16)

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Highest Rated

Guest commenter's picture
Guest commenter

ik vind het heel leuk!

pierrelastname's picture
pierrelastname
Activity Score 2869

NO NO NO... not taste...

feriferi's picture
feriferi

ıt's not good

iRIO's picture
iRIO
Activity Score 224

ıt's not food

strugui's picture
strugui

bu!

JxCx138's picture
JxCx138
Activity Score 152

Now that's dirty?? =x

Hell yeah!!

lpliza's picture
lpliza
Activity Score 25

It's not translated right, in Dutch it makes sense cause it's a Dutch expression. But you can't translate it into english and sustain the same desired effect..

Guest commenter's picture
Guest commenter

nice.. very nice job

I was able to understand it when I read the phrase.

but people will get the picture.

elgrecones's picture
elgrecones
Activity Score 323

nham nham... love my sponge toasted and with soap syrup...

iRIO's picture
iRIO
Activity Score 224

"Oh My God! They Killed Sponge Bob! Bastards!" (c)

stitchy's picture
stitchy
Activity Score 779

i hate SPONGE BOB :) liked the visual thu, better than the other one...

Guest commenter's picture
Guest commenter

Good work guys, nice concepts.
Even thou i cant read the language, but i get the picture.
Thats what advertising is all about.

WELL DONE

CR_AD's picture
CR_AD
Activity Score 413

no ! it's not good !

http://www.coupsdepub.com/

skreaos's picture
skreaos
Activity Score 16

In Dutch, the expression 'To put something on the menu' has about the same meaning as 'To put something in the picture'.
The body copy explains that the 'Smiley' label is a new sticker, which can be found on the windows of those restaurants that have a controlled and well-respected hygiene.

Anyways, thanks for the comments =)
Bjorn.

Andy-B's picture
Andy-B
Activity Score 280

Its brilliant

Renan Correa's picture
Renan Correa
Activity Score 186

bleh!
-------------------------
www.correa.carbonmade.com

-------------------------
www.cargocollective.com/renancorrea

Guest commenter's picture
Guest commenter

ik vind het heel leuk!

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