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Food Fantasy, Cinderela

Agency: 
Published/Aired: 
March 2012
Description: 

A starving child's fantasy is reduced to food.

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Creative Directors: Roberto Vilhena, Alessandra Sadock, Gustavo Tirre
Art Director: Carolina Lobianco
Copywriter: Roberto Sá
Illustrator: Imagina

Comments (8)

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Highest Rated

gonndo's picture
gonndo
Activity Score 1094

It's a very clever way of showing how this restaurant supports this children institute.
Congrats to you all...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

everartz's picture
everartz
Activity Score 7609

holy fucking jumping jesus christ!!! this awesome and i love brazil!!!

| Everartz |

tirthomitro's picture
tirthomitro
Activity Score 2758

kickass stuff

they showed me a picture & i laughed
dignity has never been photographed

kleenex's picture
kleenex
Activity Score 43337

nice art.

MindDrift's picture
MindDrift
Activity Score 1170

This should win a freakin award.

SoCH_TO's picture
SoCH_TO
Activity Score 961

Nice work !!!

Live with Passion

Wordfruit's picture
Wordfruit
Activity Score 1023

"a starving child's fantasy is reduced to food" -- I guess the implication of this is to ensure the kids get the food they need so they can feed their brains in other ways.

So if the charity's main focus is getting food to starving children, then the ad I think does say something about that.

But is that the main focus of the charity? Or other stuff too?

I'm not clear on the purpose of the ad.

Do you want people to eat at your restaurant? In which case you could've made it clearer that when people eat there some of the bill goes to the charity.

Or do you want people to donate to the charity? In which case you could've asked for donations more explicitly.

I do think there's something in the idea: when a kid is hungry, that's pretty much the only thing that's on their mind, and there's something in the fantasy/fairytale thing; I'm just thinking depending on the aims of the ad, there could be a refocus that could improve it...

Adna Gaporp's picture
Adna Gaporp
Activity Score 29

Sorry Wordfruit
i don't agree with you.

If you want make some charity, you can do it.
Make your brand nice, and tell people that.
if you are a good brand you dont need invite peopleu to your place. thay go.

Red bull neve say bay A drink. they sell brand, and its work a lot for than

gonndo's picture
gonndo
Activity Score 1094

It's a very clever way of showing how this restaurant supports this children institute.
Congrats to you all...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

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