Spoleto: Bad Wolf

Inside that's how you'll feel.
Spoleto Delicious Pasta

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Creative Director: Roberto Vilhena
Copywriter: Ricardo Dolla
Art Director: Bernardo Romero

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32 comments

bloomonkey's picture
bloomonkey
99 pencils

I really love the artwork for these ads, looks brilliant, I just dont think that the copy does it justice. sorry I dont like being negative.

"Never try teaching a pig to sing, its a waste of time and annoys the pig" - Robert Heinlein

Guest's picture
Guest

Lovely art + lovely idea.

spacemanghandi's picture
spacemanghandi
156 pencils

wicked... why not !

Guest's picture
Guest

Agree. Brazilian Art Direction RULES!! Congrats. Cool idea.

Billoughsby's picture
Billoughsby
5091 pencils

You must love the paintings. The copy could be better, i agree. But a ten for the art.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Gi_bo's picture
Gi_bo
1385 pencils

JAJA Loveley. I dont really think this is negative as bloomonkey said, but I do agree that the copy couldve been better.

GiBo

Pablo Allende's picture
Pablo Allende
66 pencils

Great job. The copy is about "feeling", so I think it;s nice.

atb2005's picture
atb2005
13567 pencils

Some people on this site like to point out that (effective) advertising should be more than just cute art, and they are right. Illustrations are awesome, copy - terrible. Finally, it's not the Red Riding Hood that the wolf eats.

Guest's picture
Guest

im with you

ESPANTA's picture
ESPANTA
6 pencils

atb2005, I think you are wrong. id like to see your work. Since you seem to know whats right and wrong.

atb2005's picture
atb2005
13567 pencils

You can say I am wrong and that's perfectly fine. But you don't have to see my work. I never said I was always right, and I always like to say that what seems good to me may not seem good to others, and, again, that's ok. Btw, I am not the only one who has mixed feelings for this campaign. I still believe what I initially said. Copy is terrible, and makes no sense. Illustrations are wonderful, though some people may find them confusing, at first.

bloomonkey's picture
bloomonkey
99 pencils

to spacemanghandi:

I just dont think its phrased correctly, it sounds like a first thought thats all. It seems to say nothing about flavour but more about it filling you up. I think taste and flavour is more important.

"Never try teaching a pig to sing, its a waste of time and annoys the pig" - Robert Heinlein

Guest's picture
Guest

Its the feeling that what you love or like the most is raining down all around you

Anonymous Author's picture
Anonymous Author
1541 pencils

Outstanding artwork; not feeling the concept as strongly as the pasta wants me to.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

bobby666's picture
bobby666
1460 pencils

again the same comment; illustration- awesome, copy - weak.

Guest's picture
Guest

no matter who the wolf really eats in the story, the most important is that he truly wanna eat the red riding hood

Guest's picture
Guest

excelent campaign.... great artwork!!

paumarques's picture
paumarques
1314 pencils

molt bona aproximació al sentiment depredador davant un exquisit plat de pasta! nyam!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture
Guest

Boring idea, nice ilustation

yaper's picture
yaper
23 pencils

nice!

Guest's picture
Guest

so nice

TiltedChair's picture
TiltedChair
10 pencils

Like this one a lot better than the shark one. I can feel the wolf's joy. And it's ballsy putting a little-girl eating wolf getting all he can stomach in an ad. I love it.

Have a seat. We have an idea.

Guest's picture
Guest

So the copywriter gets a credit and the Illustrator doesn't? thats just wrong.

Guest's picture
Guest

ê, brasileirada, sempre arrumando uma bela campanha fantasma só pra aparecer em archives, adsoftheworld e etc...

Guest's picture
Guest

Ah, esses publicitários brasileiros, com seus egos enormes e campanhas fantasmas. A ilsutração é ótima, mas duvido que essas peças tenham sido publicadas ou até mesmo que esta agência atenda o Spoleto

ESPANTA's picture
ESPANTA
6 pencils

atb2005, I think you are wrong. id like to see your work. Since you seem to know whats right and wrong.

Guest's picture
Guest

I dont like the round parachutes. Square ram-air types would do better.

Kamikaze777's picture
Kamikaze777
119 pencils

I love all the illustrations for this campaing, not to mention the concept, awesome work!!

alexander_bickov's picture
alexander_bickov
3279 pencils

Fantastic artwork. I love this artist from Brasil

Dzsoi's picture
Dzsoi
5269 pencils

I like this ad. Now the copy... "That's how you feel" isn't enough? Why do you have to ad "inside"? Is there any outside feel? Never heard of that...

Zenjiskhan's picture
Zenjiskhan
6 pencils

soooo nice !

Guest's picture
Guest

Nice idea but the copy somehow makes it complicated. Why this "inside" and why so much to say? Just "At last" would do the job. Or even nothing just the illustration.

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