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Collateral Damage

Agency: 
Published/Aired: 
July 2014
2960
Description: 

To recreate the uncontainable wetness that happens in the waterpark, ads for Splashdown Park were placed between fake, water damaged ads to make it look like Splashdown soaked other advertisers.

Print advertisment created by Rethink, Canada for Splashdown Waterpark, within the category: Recreation, Leisure.

Advertising Agency: Rethink Canada
Creative Directors: Ian Grais, Chris Staples, Nicolas Quintal
Art Director: Leia Rogers
Copywriter: Bob Simpson
Account Services: Rachael Sawer, Marjo Durand
Print Producer: Scott Russell
Photographer: Hans Sipma
Studio Artist: Jonathon Cesar

Comments (3)

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Highest Rated

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19577

This one works nicely. Would be great to see an outdoor execution somehow spraying its audience on a hot summer's day.

morse's picture
morse
Activity Score 17883

This is nice.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19577

This one works nicely. Would be great to see an outdoor execution somehow spraying its audience on a hot summer's day.

damnson's picture
damnson
Activity Score 11517

Yeah, not bad!

An axe murderer of ads.

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