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Published/Aired: 
February 2012
Description: 

Spit is an international brand that provides professional fixing solutions. The campaign highlights the robustness of Spit products through 3 strong and funny visuals that express the brand competitive advantage.

SPIT, extra strong fixings.

Advertising Agency: Euro RSCG 360, France
Creative Directors: Hugues Pinguet, Stéphane Morel
Art Director: Quentin Delachaux
Copywriter: Stéphane Le Frapper
Retouchers: Quentin Delachaux, Adrien Bénard, Jean-Philippe Camus
Art buyer: Isabelle Baud
Account Supervisor: Arnaud Thizy
Images Bank: Corbis, Getty

Comments (15)

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Highest Rated

darrenabriel's picture
darrenabriel
Activity Score 54

very different. INTERESTING. well done =)

morse's picture
morse
Activity Score 17364

Very good. Love this campaign!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ace85le's picture
ace85le
Activity Score 3939

Really? I don't really like the execution.

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Maxads's picture
Maxads
Activity Score 60

Great concept. retouching so so.

MK6778's picture
MK6778
Activity Score 36

I like the logo treatment.

TimothyJ's picture
TimothyJ
Activity Score 35

Good Idea. Great concept.

dinesh dixit's picture
dinesh dixit
Activity Score 31

a very good grip on creative

swami's picture
swami
Activity Score 2

good concept but the photoshop work is very very bad

ambareeshashirivaram's picture
ambareeshashirivaram
Activity Score 117

this looks good among 3. could make it even better. i'm giving 4*

@

PeterPanda's picture
PeterPanda
Activity Score 24

I personally like the concept, but not this execution.
Wrestler dosen't mean "extreme strenght" to me.

Moumoune's picture
Moumoune
Activity Score 12

Amazing, I was totally strike by this pic. Nice work !

rakhal's picture
rakhal
Activity Score 141

I like the logo treatment

Manoma's picture
Manoma
Activity Score 1108

Very good ! Great !
Just a remark : it is regrettable that the wall is not regular everywhere.
So... "only" 8 ;-)

purshotham's picture
purshotham
Activity Score 457

Nice typo idea..

lefauxcyclope@yahoo.Fr's picture
lefauxcyclope@y...
Activity Score 16

Allez fais-moi rire, montre nous ton plan média. Et où qu'on le trouve ton produit SPIT...
Ca sent le "vite, il faut qu'on fasse croire que c'est vraiment sorti" d'avant Cannes.
Trop facile messieurs...

darrenabriel's picture
darrenabriel
Activity Score 54

very different. INTERESTING. well done =)

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