SPIT Extra Strong Fixings: Gorilla

SPIT Extra Strong Fixings: Gorilla
Average: 7 (58 votes)

SPIT, extra strong fixings.

Spit is an international brand that provides professional fixing solutions. The campaign highlights the robustness of Spit products through 3 strong and funny visuals that express the brand competitive advantage.

Advertising Agency: Euro RSCG 360, France
Creative Directors: Hugues Pinguet, Stéphane Morel
Art Director: Quentin Delachaux
Copywriter: Stéphane Le Frapper
Retouchers: Quentin Delachaux, Adrien Bénard, Jean-Philippe Camus
Art buyer: Isabelle Baud
Account Supervisor: Arnaud Thizy
Images Bank: Corbis, Getty

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13 comments

Gualcor's picture
968 pencils
GualcorTuesday, February 28, 2012 - 14:30

Now I've really seen all: a campaign for screws.

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Hadrons's picture
5644 pencils
HadronsTuesday, February 28, 2012 - 14:43

Basically remodeling is out of the question...

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

everartz's picture
7627 pencils
everartzTuesday, February 28, 2012 - 16:04

the idea is ok for me, only here the gorilla makes it a bit unsafe.

| Everartz |

Maxads's picture
60 pencils
MaxadsWednesday, February 29, 2012 - 00:13

not bad.

Akshaya Singh's picture
168 pencils
Akshaya SinghWednesday, February 29, 2012 - 00:37

OK that is a scary visual!! But an interesting campaign... Nice ideas to highlight the 'extra strong fittings' proposition ... the art goes below average at places but the idea holds the campaign up ... Interesting take.... ...

Amateur for life!

Tilbin Thambi's picture
178 pencils
Tilbin ThambiWednesday, February 29, 2012 - 01:58

Love the campaign, But the Kong is not coming from the wall... Even in the other slide also, Is it tactic ?

http://www.tilbinthambi.blogspot.in/ | tilbinthambi@gmail.com | 098405 86509

Moumoune's picture
12 pencils
MoumouneWednesday, February 29, 2012 - 05:56

Amazing, I was totally strike by this pic. Nice work !

Kate92's picture
2 pencils
Kate92Wednesday, February 29, 2012 - 05:57

Very funny and original campaign! The gorilla is really my favorite, I love it!!!!

andylefty's picture
4434 pencils
andyleftyWednesday, February 29, 2012 - 08:46

Like it.

purshotham's picture
453 pencils
purshothamThursday, March 1, 2012 - 08:43

Cool & funny campaign..

vlads's picture
531 pencils
vladsFriday, March 2, 2012 - 11:19

funny campaign.

http://www.behance.net/vlads

Abhishek Parikh's picture
568 pencils
Abhishek ParikhWednesday, March 7, 2012 - 08:08

It's fun... grabs my attention.

http://isitamoonoraballoon.blogspot.com

MoveOn's picture
63 pencils
MoveOnThursday, March 8, 2012 - 14:08

Guys seriously. If anything the cupboard is more likely to slip from the gorilla's arms that the screw. So this really doesn't do it for me despite the arresting visual.