SPIT Extra Strong Fixings: Gorilla

SPIT, extra strong fixings.

Spit is an international brand that provides professional fixing solutions. The campaign highlights the robustness of Spit products through 3 strong and funny visuals that express the brand competitive advantage.

Advertising Agency: Euro RSCG 360, France
Creative Directors: Hugues Pinguet, Stéphane Morel
Art Director: Quentin Delachaux
Copywriter: Stéphane Le Frapper
Retouchers: Quentin Delachaux, Adrien Bénard, Jean-Philippe Camus
Art buyer: Isabelle Baud
Account Supervisor: Arnaud Thizy
Images Bank: Corbis, Getty

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13 comments

Gualcor's picture
Gualcor
972 pencils

Now I've really seen all: a campaign for screws.

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Hadrons's picture
Hadrons
5743 pencils

Basically remodeling is out of the question...

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

everartz's picture
everartz
7611 pencils

the idea is ok for me, only here the gorilla makes it a bit unsafe.

| Everartz |

Maxads's picture
Maxads
60 pencils

not bad.

Akshaya Singh's picture
Akshaya Singh
162 pencils

OK that is a scary visual!! But an interesting campaign... Nice ideas to highlight the 'extra strong fittings' proposition ... the art goes below average at places but the idea holds the campaign up ... Interesting take.... ...

Amateur for life!

Tilbin Thambi's picture
Tilbin Thambi
189 pencils

Love the campaign, But the Kong is not coming from the wall... Even in the other slide also, Is it tactic ?

Moumoune's picture
Moumoune
12 pencils

Amazing, I was totally strike by this pic. Nice work !

Kate92's picture
Kate92
2 pencils

Very funny and original campaign! The gorilla is really my favorite, I love it!!!!

andylefty's picture
andylefty
4533 pencils

Like it.

purshotham's picture
purshotham
455 pencils

Cool & funny campaign..

vlads's picture
vlads
539 pencils

funny campaign.

Abhishek Parikh's picture
Abhishek Parikh
566 pencils

It's fun... grabs my attention.

MoveOn's picture
MoveOn
63 pencils

Guys seriously. If anything the cupboard is more likely to slip from the gorilla's arms that the screw. So this really doesn't do it for me despite the arresting visual.

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