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Published/Aired: 
February 2012
Description: 

Spit is an international brand that provides professional fixing solutions. The campaign highlights the robustness of Spit products through 3 strong and funny visuals that express the brand competitive advantage.

Print advertisment created by Euro RSCG, France for SPIT Extra Strong Fixings, within the category: Industrial, Agriculture.

SPIT, extra strong fixings.

Advertising Agency: Euro RSCG 360, France
Creative Directors: Hugues Pinguet, Stéphane Morel
Art Director: Quentin Delachaux
Copywriter: Stéphane Le Frapper
Retouchers: Quentin Delachaux, Adrien Bénard, Jean-Philippe Camus
Art buyer: Isabelle Baud
Account Supervisor: Arnaud Thizy
Images Bank: Corbis, Getty

Comments (13)

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Highest Rated

vlads's picture
vlads
Activity Score 541

funny campaign.

Gualcor's picture
Gualcor
Activity Score 978

Now I've really seen all: a campaign for screws.

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Hadrons's picture
Hadrons
Activity Score 6041

Basically remodeling is out of the question...

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

everartz's picture
everartz
Activity Score 7609

the idea is ok for me, only here the gorilla makes it a bit unsafe.

| everartz |

Maxads's picture
Maxads
Activity Score 60

not bad.

Akshaya Singh's picture
Akshaya Singh
Activity Score 162

OK that is a scary visual!! But an interesting campaign... Nice ideas to highlight the 'extra strong fittings' proposition ... the art goes below average at places but the idea holds the campaign up ... Interesting take.... ...

Amateur for life!

Tilbin Thambi's picture
Tilbin Thambi
Activity Score 189

Love the campaign, But the Kong is not coming from the wall... Even in the other slide also, Is it tactic ?

Moumoune's picture
Moumoune
Activity Score 12

Amazing, I was totally strike by this pic. Nice work !

Kate92's picture
Kate92
Activity Score 2

Very funny and original campaign! The gorilla is really my favorite, I love it!!!!

andylefty's picture
andylefty
Activity Score 4535

Like it.

purshotham's picture
purshotham
Activity Score 457

Cool & funny campaign..

vlads's picture
vlads
Activity Score 541

funny campaign.

Abhishek Parikh's picture
Abhishek Parikh
Activity Score 568

It's fun... grabs my attention.

MoveOn's picture
MoveOn
Activity Score 63

Guys seriously. If anything the cupboard is more likely to slip from the gorilla's arms that the screw. So this really doesn't do it for me despite the arresting visual.

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