ADVERTISING

Spirit-family

Description

Where most charity advertising is fake & happy or horribly realistic and depressing, we found an extremely compelling and simultaneously empowering and hopeful way to position this charity event. Our media director also managed to transform $500K of paid media into $6Million (and counting) of donated media.

This professional campaign titled 'Spirit-family' was published on August 01, 2007. This Print medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 16 years ago.

Credits

Advertising Agency: Cundari Group, Toronto, Canada
Creative Director: Fred Roberts
Art Director: Mike Dietrich
Copywriter: Tim Das
Photographer: Chris Gordaneer
Media Director: Anne Wood

Categories

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.