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Spirit-family

Published/Aired: 
August 2007
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Description: 

Where most charity advertising is fake & happy or horribly realistic and depressing, we found an extremely compelling and simultaneously empowering and hopeful way to position this charity event. Our media director also managed to transform $500K of paid media into $6Million (and counting) of donated media.

Some Women Run It Every Year.

Advertising Agency: Cundari Group, Toronto, Canada
Creative Director: Fred Roberts
Art Director: Mike Dietrich
Copywriter: Tim Das
Photographer: Chris Gordaneer
Media Director: Anne Wood

Comments (11)

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Highest Rated

Esoterik's picture
Esoterik
32 Activity Scores

esoterik

GIANFRANCO I THINK YOUR LACK OF CREATIVE PROWESS SHOULD BE CURBED A BIT.I THINK YOUR ABOVE REPLY TO THIS THREAD WAS QUITE RUDE.

I LOVE THIS CANCER AD.I KEEP LOVING IT EVERYTIME I SEE IT.

YOU SHOULD TO.

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