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Taj Mahal

Agency: 
Published/Aired: 
February 2010
Description: 

Print advertisment created by Contract, India for Spice, within the category: Electronics, Technology.

Are you sure you can rely on your memory?
5MP camera phone.
Spice

Advertising Agency: Contract Advertising, Delhi, India
Executive Creative Director: Ravi Deshpande
Creative Director: Nima Namchu
Art Directors: Sheehij Kaul, Rashmi Yadav
Copywriter: Chandni Kapur

Comments (32)

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Highest Rated

cyberjaleel's picture
cyberjaleel
Activity Score 62

this is add of picture quality or what?
pls explain....

Abduljaleel. Anodiyil

fahad_jitu's picture
fahad_jitu
Activity Score 20

it took me 2 mins to find out the difference!!!

lynz's picture
lynz
Activity Score 104

it took me over five mins - must be the blonde equivalent. I think that this one is the weakest of the three, the difference is so subtle it doesn't make an impact at all - just frustrates people

Guest's picture
Guest

please can u tell what is diffrence between two of them

naresh's picture
naresh
Activity Score 298

I don't get it? whats the idea behind? About Camera phone or Memory?

Noddy

Rabubi's picture
Rabubi
Activity Score 560

With such a nice concept, I think the examples could have been a lot better.

funky_frogii's picture
funky_frogii
Activity Score 2538

can you please explain.

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Dzsoi's picture
Dzsoi
Activity Score 8479

110% agree, man. Great idea killed by bad/unnoticable examples.

funky_frogii's picture
funky_frogii
Activity Score 2538

ok got it.......... the line is confusing .. i was thinking about the internal memory of the mobile instead of peoples memory power....

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

rolling.stone's picture
rolling.stone
Activity Score 2741

http://adsoftheworld.com/media/print/spice_mobiles_statue_of_liberty#c...

brandingworthspreading | Tue, 2010-02-16 17:16

The real benefit of the product is not stated at all. The fact of not having SIM card memory doesn't mean you get "wrong" pictures. You just don't get any pictures. It has nothing to do with the product they advertise.

--------------------------------------------------------------------------------------------------------------------------------------------------------

I dont think this ad is featuring Memory, its saying 5MP Camera Phone,

end of the day i find its confusing

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

ek kanya's picture
ek kanya
Activity Score 814

i dodnt get it either? maybe the guys at desicreatuve will???

am an advertising junkie | read my flog at http://www.desicreative.com/forum

brain slasher's picture
brain slasher
Activity Score 26

bloody hell!!! customers are supposed to get this??? might as well give them a game of "find 6 differences in the picture. Even then, they wouldnt be able to unravel the mystery of this ad. Try harder

myke's picture
myke
Activity Score 24

Yea sorry this campaign is weak.

20max01's picture
20max01
Activity Score 133

this is way too complicated.. It took me too long to find the difference..

gmint7's picture
gmint7
Activity Score 2683

its not weak campaign, the idea is strong.

its just too smart to digest within a glance... (and when i found it, i don't feel the jab)

:::J:::

kripaakar's picture
kripaakar
Activity Score 522

art sticks to the idea.. could have made the difference much easier to sort out...

Chazberg's picture
Chazberg
Activity Score 19

With such a subtle difference, this doesn't tell me I need this phone. "Oh gee, if only I had a picture I could've remembered that the dome is a few feet taller, silly me..."

Hibon's picture
Hibon
Activity Score 3736

How to spoil a great idea? Do this !!!!!

Simple ideas are the best !

alejulimaty's picture
alejulimaty
Activity Score 842

bad idea, worst execution

silvi's picture
silvi
Activity Score 4172

pLEASE! wHAT´S THE F...NG DIFFERENCE?????

sneakyhands's picture
sneakyhands
Activity Score 1857

this had me staring for a while. there wasn't really a huge take away, but it would stop me for about a minute the first time it popped up in a magazine. (not so) erotic photo hunt?

ps: difference is the front door.

advocate's picture
advocate
Activity Score 268

you make your life difficult

xcreativity's picture
xcreativity
Activity Score 2374

confusing, confusing!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

cruzialx's picture
cruzialx
Activity Score 194

upon reading the copy I easily get what memory it is.... duh! I just dont get why 2 pics used? thats the confusing part

hermotsura's picture
hermotsura
Activity Score 254

Really now? Really? I had to stare for a bit to get it and then the feeling is more of dissatisfaction than curiosity. i wouldn't even bother to check out the tag line.

theanc's picture
theanc
Activity Score 2783

I like this subtle difference more than the obvious ones in the other 2. Although more than one subtle thing to spot would deliver it faster.

myke's picture
myke
Activity Score 24

forgetting about the subtle nature of the ad. i dont think the benefit is being communicated even if you do see the difference.

mosho's picture
mosho
Activity Score 298

i got it without reading the copy it is the Dome :)

Mohamed El Mahdy
www.sketchescs.com

second_creator's picture
second_creator
Activity Score 754

dear spice dismiss the" CONTRACT"

copywriter

AKH's picture
AKH
Activity Score 29

The concept is good! But i guess if you talk about memory, then something missing would have striked more. The negative visual should have been a missing Taj, with just only 4 pillars seen. And the positive picture as it is...

AKH's picture
AKH
Activity Score 29

The concept is good! But i guess if you talk about memory, then something missing would have striked more. The negative visual should have been a missing Taj, with just only 4 pillars seen. And the positive picture as it is...

Dreambang's picture
Dreambang
Activity Score 239

not understandable.. !!!!!!

Dang

cyberjaleel's picture
cyberjaleel
Activity Score 62

this is add of picture quality or what?
pls explain....

Abduljaleel. Anodiyil

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