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Statue of Liberty

Agency: 
Published/Aired: 
February 2010
16480
Description: 

Print advertisment created by Contract, India for Spice, within the category: Electronics, Technology.

Are you sure you can rely on your memory?
5MP camera phone.
Spice

Advertising Agency: Contract Advertising, Delhi, India
Executive Creative Director: Ravi Deshpande
Creative Director: Nima Namchu
Art Directors: Sheehij Kaul, Rashmi Yadav
Copywriter: Chandni Kapur

Comments (12)

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funky_frogii's picture
funky_frogii
Activity Score 2538

the tajmahal one is not as good as the other two.

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

lynz's picture
lynz
Activity Score 104

I agree, I think the second two are far better.

Brain-Art's picture
Brain-Art
Activity Score 1101

Copy no, layout no. Not clear enough.

keithstoeckeler's picture
keithstoeckeler
Activity Score 425

Pretty clever execution. This ones seems to work the best out of the campaign.

Hibon's picture
Hibon
Activity Score 3736

This works better.

Simple ideas are the best !

alejulimaty's picture
alejulimaty
Activity Score 842

i really don´t like this campaign

brandingworthspreading's picture
brandingworthsp...
Activity Score 648

The real benefit of the product is not stated at all. The fact of not having SIM card memory doesn't mean you get "wrong" pictures. You just don't get any pictures. It has nothing to do with the product they advertise.

rolling.stone's picture
rolling.stone
Activity Score 2741

fully agreee

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~ Quite obviously, I have gathered no moss ! ~

Dzsoi's picture
Dzsoi
Activity Score 8508

What SIM card memory? This is about human memory... Without a a mobile with camera, you have to rely on your own memory.

xcreativity's picture
xcreativity
Activity Score 2374

creative director for the overall campaign was not that brilliant, sorry

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Alexandre Brito
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the_guest's picture
the_guest
Activity Score 175

I don't like it. What big loss would that be, anyway, to remember monuments turned the other way around?

theanc's picture
theanc
Activity Score 2783

It's not a great execution but concept is cool.

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