Spice Mobiles: Taj Mahal

Are you sure you can rely on your memory?
5MP camera phone.
Spice

Advertising Agency: Contract Advertising, Delhi, India
Executive Creative Director: Ravi Deshpande
Creative Director: Nima Namchu
Art Directors: Sheehij Kaul, Rashmi Yadav
Copywriter: Chandni Kapur

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32 comments

fahad_jitu's picture
fahad_jitu
20 pencils

it took me 2 mins to find out the difference!!!

lynz's picture
lynz
104 pencils

it took me over five mins - must be the blonde equivalent. I think that this one is the weakest of the three, the difference is so subtle it doesn't make an impact at all - just frustrates people

Guest's picture
Guest

please can u tell what is diffrence between two of them

naresh's picture
naresh
294 pencils

I don't get it? whats the idea behind? About Camera phone or Memory?

Noddy

Rabubi's picture
Rabubi
560 pencils

With such a nice concept, I think the examples could have been a lot better.

funky_frogii's picture
funky_frogii
2538 pencils

can you please explain.

Infected by a virus called CREATIVE | "And ya I Love Everything"
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Dzsoi's picture
Dzsoi
5364 pencils

110% agree, man. Great idea killed by bad/unnoticable examples.

funky_frogii's picture
funky_frogii
2538 pencils

ok got it.......... the line is confusing .. i was thinking about the internal memory of the mobile instead of peoples memory power....

Infected by a virus called CREATIVE | "And ya I Love Everything"
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rolling.stone's picture
rolling.stone
2740 pencils

http://adsoftheworld.com/media/print/spice_mobiles_statue_of_liberty#c...

brandingworthspreading | Tue, 2010-02-16 17:16

The real benefit of the product is not stated at all. The fact of not having SIM card memory doesn't mean you get "wrong" pictures. You just don't get any pictures. It has nothing to do with the product they advertise.

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I dont think this ad is featuring Memory, its saying 5MP Camera Phone,

end of the day i find its confusing

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~ Quite obviously, I have gathered no moss ! ~

ek kanya's picture
ek kanya
814 pencils

i dodnt get it either? maybe the guys at desicreatuve will???

am an advertising junkie | read my flog at http://www.desicreative.com/forum

brain slasher's picture
brain slasher
26 pencils

bloody hell!!! customers are supposed to get this??? might as well give them a game of "find 6 differences in the picture. Even then, they wouldnt be able to unravel the mystery of this ad. Try harder

myke's picture
myke
24 pencils

Yea sorry this campaign is weak.

20max01's picture
20max01
133 pencils

this is way too complicated.. It took me too long to find the difference..

gmint7's picture
gmint7
2685 pencils

its not weak campaign, the idea is strong.

its just too smart to digest within a glance... (and when i found it, i don't feel the jab)

:::J:::

kripaakar's picture
kripaakar
522 pencils

art sticks to the idea.. could have made the difference much easier to sort out...

Chazberg's picture
Chazberg
19 pencils

With such a subtle difference, this doesn't tell me I need this phone. "Oh gee, if only I had a picture I could've remembered that the dome is a few feet taller, silly me..."

Hibon's picture
Hibon
3731 pencils

How to spoil a great idea? Do this !!!!!

Simple ideas are the best !

alejulimaty's picture
alejulimaty
838 pencils

bad idea, worst execution

silvi's picture
silvi
4172 pencils

pLEASE! wHAT´S THE F...NG DIFFERENCE?????

sneakyhands's picture
sneakyhands
1857 pencils

this had me staring for a while. there wasn't really a huge take away, but it would stop me for about a minute the first time it popped up in a magazine. (not so) erotic photo hunt?

ps: difference is the front door.

advocate's picture
advocate
268 pencils

you make your life difficult

xcreativity's picture
xcreativity
2374 pencils

confusing, confusing!

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cruzialx's picture
cruzialx
194 pencils

upon reading the copy I easily get what memory it is.... duh! I just dont get why 2 pics used? thats the confusing part

hermotsura's picture
hermotsura
254 pencils

Really now? Really? I had to stare for a bit to get it and then the feeling is more of dissatisfaction than curiosity. i wouldn't even bother to check out the tag line.

theanc's picture
theanc
2778 pencils

I like this subtle difference more than the obvious ones in the other 2. Although more than one subtle thing to spot would deliver it faster.

myke's picture
myke
24 pencils

forgetting about the subtle nature of the ad. i dont think the benefit is being communicated even if you do see the difference.

mosho's picture
mosho
298 pencils

i got it without reading the copy it is the Dome :)

second_creator's picture
second_creator
754 pencils

dear spice dismiss the" CONTRACT"

copywriter

AKH's picture
AKH
29 pencils

The concept is good! But i guess if you talk about memory, then something missing would have striked more. The negative visual should have been a missing Taj, with just only 4 pillars seen. And the positive picture as it is...

AKH's picture
AKH
29 pencils

The concept is good! But i guess if you talk about memory, then something missing would have striked more. The negative visual should have been a missing Taj, with just only 4 pillars seen. And the positive picture as it is...

Dreambang's picture
Dreambang
218 pencils

not understandable.. !!!!!!

cyberjaleel's picture
cyberjaleel
62 pencils

this is add of picture quality or what?
pls explain....

Abduljaleel. Anodiyil

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