Spice Mobiles: Statue of Liberty

Are you sure you can rely on your memory?
5MP camera phone.
Spice

Advertising Agency: Contract Advertising, Delhi, India
Executive Creative Director: Ravi Deshpande
Creative Director: Nima Namchu
Art Directors: Sheehij Kaul, Rashmi Yadav
Copywriter: Chandni Kapur

12 comments

funky_frogii's picture
funky_frogii
2536 pencils

the tajmahal one is not as good as the other two.

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lynz's picture
lynz
104 pencils

I agree, I think the second two are far better.

Brain-Art's picture
Brain-Art
1101 pencils

Copy no, layout no. Not clear enough.

keithstoeckeler's picture
keithstoeckeler
425 pencils

Pretty clever execution. This ones seems to work the best out of the campaign.

Hibon's picture
Hibon
3732 pencils

This works better.

Simple ideas are the best !

alejulimaty's picture
alejulimaty
838 pencils

i really don´t like this campaign

brandingworthspreading's picture
brandingworthsp...
648 pencils

The real benefit of the product is not stated at all. The fact of not having SIM card memory doesn't mean you get "wrong" pictures. You just don't get any pictures. It has nothing to do with the product they advertise.

rolling.stone's picture
rolling.stone
2740 pencils

fully agreee

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Dzsoi's picture
Dzsoi
6312 pencils

What SIM card memory? This is about human memory... Without a a mobile with camera, you have to rely on your own memory.

xcreativity's picture
xcreativity
2374 pencils

creative director for the overall campaign was not that brilliant, sorry

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the_guest's picture
the_guest
175 pencils

I don't like it. What big loss would that be, anyway, to remember monuments turned the other way around?

theanc's picture
theanc
2780 pencils

It's not a great execution but concept is cool.

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