Spice Mobiles: Statue of Liberty

Are you sure you can rely on your memory?
5MP camera phone.

Advertising Agency: Contract Advertising, Delhi, India
Executive Creative Director: Ravi Deshpande
Creative Director: Nima Namchu
Art Directors: Sheehij Kaul, Rashmi Yadav
Copywriter: Chandni Kapur


funky_frogii's picture
2536 pencils

the tajmahal one is not as good as the other two.

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lynz's picture
104 pencils

I agree, I think the second two are far better.

Brain-Art's picture
1101 pencils

Copy no, layout no. Not clear enough.

keithstoeckeler's picture
425 pencils

Pretty clever execution. This ones seems to work the best out of the campaign.

Hibon's picture
3736 pencils

This works better.

Simple ideas are the best !

alejulimaty's picture
840 pencils

i really don´t like this campaign

brandingworthspreading's picture
648 pencils

The real benefit of the product is not stated at all. The fact of not having SIM card memory doesn't mean you get "wrong" pictures. You just don't get any pictures. It has nothing to do with the product they advertise.

rolling.stone's picture
2740 pencils

fully agreee


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Dzsoi's picture
6312 pencils

What SIM card memory? This is about human memory... Without a a mobile with camera, you have to rely on your own memory.

xcreativity's picture
2374 pencils

creative director for the overall campaign was not that brilliant, sorry

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the_guest's picture
175 pencils

I don't like it. What big loss would that be, anyway, to remember monuments turned the other way around?

theanc's picture
2780 pencils

It's not a great execution but concept is cool.

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