SPI insulating windows. When you want to shut out the world.
Advertising Agency: DLV/BBDO, Milan, Italy
Creative Directors: Stefania Siani, Federico Pepe
Art director: Anselmo Tumpić
Copywriter: Giovanni Salvaggio
Illustrator: Petar Meseldžija
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30 Comments
Windows?
Don't the ghosts go through the walls?
those are newly "born" ghosts. they don't know yet that they can go through walls. give them some time to adapt and that little kid is fucked:))
hopa, scuze
..It could be a great ad fro sleeping pills tough
Indeed.
Believe in Jesus - http://cargocollective.com/augustojesus
Not feeling it.
What hath God wrought
Stupid concept
are u serious!! definitely does not look like a DDB agency work
no! but i like the illustration
lame metaphor, sorry
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Alexandre Brito
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I like the wolf in the background. It must be 10 feet tall.
LOL!!
"Bright ideas bring better results"
week
would've worked much better as a television spot... or at least give us some interaction with the windows. the earlier commenters were right... ghosts CAN go through walls. what gives?
totally doesn't look like DDB work.
it's because it's not ddb work
Joseph Dubruque,
Copywriter
Havas City (betc)
This is b.ad, sorry guys.
Simple ideas are the best !
right. those ghosts can go through walls, but they are the ones who want to shut out the world. the boy snore so loudly.
best comment!
ok, i've a few problems with this
1. the proportions are ridiculous, Petar Meseldžija should go back to art school and take a few courses on the subject. The wolf is, as jamesrothenburg duly noted, too big. And so is the kid for that matter. I like the illustration, but the screwed proportions make it a bit weird.
2. the ghosts look like they've seen something in the driveway, at first glance i thought they saw a fancy car or something, so i tried to scroll down to see what they were so interested in. what you have is a misleading positioning of ghosts.
3. concept is weak weak weak: when i hear/read "insulating windows" i think about noise, ghosts aren't exactly your noisiest imaginary bovvers. maybe if there were a bunch of wailing wolves or something it would've been more relevant? (yet perhaps more blatant)
4. tagline and logo positions are a bit off.
In the quiet words of the Virgin Mary... Come again?
lol such a bad ad
So basic thinking.... first idea....
It somehow reminds me of R.L. Stine novels I read as a child,
There seems to be such a disconnect between the product at the message.
What is the thought process?
Windows, Impermeable, Not even ghosts can enter?
Why isnt not the best ad.....
1) Ghosts are believed to be able to go through walls
2) What happens when you open the windows? you get invaded by ghosts? (Damn)
3) Why such an unbelievable claim?
Cognito Ergo Sum
anjali i agree with you
beside it, good art
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~ Quite obviously, I have gathered no moss ! ~
Not Good. Sorry.
Lovely art
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
good illustration. really good! but i don't like the idea
No !
WTF?
Where is the art direction please ?
no.
no, simply not..!! bad idea..!!
Mas que palabras, la esencia..!!