Speed Stick: Executive

We were tasked with telling men that Speed Stick freshness lasts 24 hours irrespective of their lifestyle.The solution highlighted an oft-ignored truth. The cyclical nature of our chores. As day delves into night we repeat the same chores, only in different light conditions. Whilst making men relate to this truth, the campaign sought relevance in men's lives.

Advertising Agency: Y&R, Dubai, UAE
Chief Creative Officer: Shahir Zag
Creative Directors: Shahir Zag, Kalpesh Patankar, Parixit Bhattacharya
Creatives: Kalpesh Patankar, Parixit Bhattacharya
Planner : Nadine Ghossoub

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4 comments

whatthefudge's picture
whatthefudge
1268 pencils

Okay, so you're either a sex addict, alcoholic or workaholic.

mike11's picture
mike11
268 pencils

And executives apparently eat dinner for breakfast.

RogerSterling's picture
RogerSterling
61 pencils

42º Bellow with photos

Dzsoi's picture
Dzsoi
5268 pencils

Holy crap this is amazingly boring! Worst through-the-day ad I have ever seen. And the symmetry of the day has nothing to do with 24/7. It only means: all day long.

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