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Executive

Agency: 
Published/Aired: 
April 2010
Description: 

We were tasked with telling men that Speed Stick freshness lasts 24 hours irrespective of their lifestyle.The solution highlighted an oft-ignored truth. The cyclical nature of our chores. As day delves into night we repeat the same chores, only in different light conditions. Whilst making men relate to this truth, the campaign sought relevance in men's lives.

Advertising Agency: Y&R, Dubai, UAE
Chief Creative Officer: Shahir Zag
Creative Directors: Shahir Zag, Kalpesh Patankar, Parixit Bhattacharya
Creatives: Kalpesh Patankar, Parixit Bhattacharya
Planner: Nadine Ghossoub

Comments (4)

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Highest Rated

Dzsoi's picture
Dzsoi
Activity Score 8414

Holy crap this is amazingly boring! Worst through-the-day ad I have ever seen. And the symmetry of the day has nothing to do with 24/7. It only means: all day long.

whatthefudge's picture
whatthefudge
Activity Score 1266

Okay, so you're either a sex addict, alcoholic or workaholic.

mike11's picture
mike11
Activity Score 279

And executives apparently eat dinner for breakfast.

RogerSterling's picture
RogerSterling
Activity Score 85

42º Bellow with photos

Dzsoi's picture
Dzsoi
Activity Score 8414

Holy crap this is amazingly boring! Worst through-the-day ad I have ever seen. And the symmetry of the day has nothing to do with 24/7. It only means: all day long.

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