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31 comments

Guest's picture
Guest

genius!

Guest's picture
Guest

este funciona
el de la estatua de la libertad, no
ya que es un desodorante 'for men'

Guest's picture
Guest

great idea, but doesnt look good the background, i

yasmina's picture
yasmina
13 pencils

i love the concept the art direction is terrible though specially the placement of the stick !

Guest's picture
Guest

I agree. I also think it needs a little copy to help make it more clear.

jorj's picture
jorj
638 pencils

The stick is walking on water Yasmina!

Guest's picture
Guest

I disagree, the placement of the stick is great, at least they didn't do that stupid, half of the page lower right side pack shot everyone does - which immediately says yes it's a scam.

I got it instantly without copy, you've got B.O. use speedstick, no copy needed.

mauroxxx's picture
mauroxxx
538 pencils

and also the actual placement of the statue its wrong ( check the original http://4.bp.blogspot.com/_vaqCjVyoA_c/S7X9ODCsVTI/AAAAAAAADXA/TOevc4LH... ) this one looks like is in the middle of the water close to the beach.

Guest's picture
Guest

do you know what art direction is?

Guest's picture
Guest

funny :)

pez's picture
pez
1718 pencils

agree.. idea is good, art is poor

Guest's picture
Guest

I don't understand this campaign at all.

Guest's picture
Guest

Trying to hide smell of sweat I think.

bracco's picture
bracco
34 pencils

neither the idea nor the art are good. mediocre

Man in a Box's picture
Man in a Box
39 pencils

Execution doesn't help the idea. Maybe that's the problem to solve this gag.

Marlus Lau's picture
Marlus Lau
1806 pencils

Well, considering it's a student ad, it's very good! The idea is mint. The art of the background is lame!

jorguess's picture
jorguess
46 pencils

It´s a Jokeee????

Guest's picture
Guest

que lixo heim mackenzie.

Cheerriiee's picture
Cheerriiee
952 pencils

Student work?

Miss Copywriter 22's picture
Miss Copywriter 22
175 pencils

hmmm its not working for me....

Guest's picture
Guest

I think the product placement is really bad

Geimima's picture
Geimima
815 pencils

it's so so very very too late.. but too late is better than never

life is a playground

Guest's picture
Guest

Can someone please explain this, I have no idea what's going on.

Guest's picture
Guest

Somebody please explain

Billoughsby's picture
Billoughsby
5091 pencils

Glad to. See, there were these three students who had a project due at 9 tomorrow morning, and they hadn't even touched it yet. They got a 24 pack of generic beer from Kroger, and some bags of Cheetos, and between the hours of 3am and 9, this is what they came up with.

Without Google image search, they wouldn't have had that much.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

sandipkayal's picture
sandipkayal
270 pencils

great idea

a CREATIVE drop

kubasagan's picture
kubasagan
112 pencils

done by Rexona... http://www.youtube.com/watch?v=hLhG7nbSxuI (lHeadline: last line of defence)

senior interactive copy @ K2

Guest's picture
Guest

negativism

tanchoman's picture
tanchoman
2 pencils

wtf the art direction is horrible. but i agree the idea is cool.

HTG's picture
HTG
239 pencils

An old idea redone in print. http://www.youtube.com/watch?v=QdNf9pvPfjI. I' sure they have never seen this but with a little research they could have seen that it's not a good idea to redo.

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