Special Olympics: R-word, 3

Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Creative Director / Art director: James Clunie
Creative Director / Copywriter: Pierre Lipton

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29 comments

Guest's picture
Guest

Someone found a way to get "Jew him down" in an ad.
Just for that, you get a 10!

Guest's picture
Guest

So now people with downs syndrome, etc 'own' the word retard?

Yes it can mean 'a person with subnormal intelligence' but it also means 'be delayed' and 'slow the growth or development'.

Calling someone a 'retard' is more to do with being slow - and sorry, knee-jerk politically correct people - not 100% an insult to the 'intellectually challenged'.

Great to see people using the 'Tropic Thunder' "controversy" to keep these terms as 'only negative' in the public consciousness.

It is 'now it is said' and 'who it is said to' that matters.

P.S. the campaign looks creepy and does little - if anything - to provide sympathy or understanding for sufferers of such disorders.

Guest's picture
Guest

that's crap.

go to any high school and you'll hear people call each other retatd or say that retarded or call someone a blank-tard. None of them mean it in the definition of "be delayed" or "slow the growth of development".

It is this more common use of the term that these ads address.

And your calling People with Intellectual Disabilities "sufferers of such disorders" belies your out-of-date and insensitive views on the matter.

Guest's picture
Guest

People with Down syndrome, etc are not SUFFERING and they do not have DISORDERS. Down syndrome, etc are diagnosis. The movement is not looking for sympathy but the end to oppressive language.

Guest's picture
Guest

sweet. the other two are much better, but a cool series.....not sure people will stop saying retard though

Guest's picture
Guest

Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard. Retard.

Guest's picture
Guest

Grow up. Seriously.

silvertongue's picture
silvertongue
549 pencils

I long for the day when guest comments are... uh... disabled.

Davosk's picture
Davosk
4825 pencils

Ivan did disable them for a short while but unfortunately he's let them back in to play. Most of them couldn't make an ad, let alone recognise a good one.

Guest's picture
Guest

Do you... want to go into a quiet, dark corner and cry or something?

Grow up.

G.J.'s picture
G.J.
149 pencils

he must be referring to himself.

Guest's picture
Guest

at least have the balls to write 'fuck'... or can't you spell?

john.lighttern's picture
john.lighttern
216 pencils

its different... i like it =)

Guest's picture
Guest

Very cool It's about time someone is speaking up for this cause! I found a website too, http://r-word.org

hal9000's picture
hal9000
192 pencils

Nice.

Guest's picture
Guest

really touching

Guest's picture
Guest

The immature comments on all 3 of these ads are exactly why they are successful. Although you will never get the message to the small-minded people who use it as an excuse to show how ignorant they truly are... These ads will make a difference to the people who have said these words and phrases (self included) without realizing how they may be hurtful to real people. Kudos to the agency responsible.

Guest's picture
Guest

i love the way the black shadows above and below the bar define the borders. cool!

Guest's picture
Guest

i love the way the black shadows above and below the bar define the borders. cool!

Guest's picture
Guest

I'm sorry but am I the only one who finds this particular image scary? I mean the blurring and the black eyes, it reminds me of something out of a J-horror movie.

Guest's picture
Guest

it's nice and touchy. i like the aproach. yet there is one small problem; what does this have anything to do with Special Olympics?

most of the athletes in special olympics are as good as the athletes we know from the other olympics if they are not better and all you have to say is don't use the word retard.

yeah I am not going to call you retard, because that would be an insult to the word.

Guest's picture
Guest

the "end-the-R-word" campaign is an important cause within the Special Olympics organization. do you really not see a connection between the special olympics and an initiative to ensure that people with intellectual disabilities are treated respectfully?

monicamexico's picture
monicamexico
830 pencils

Eh. There's a better way to get the message across.

Guest's picture
Guest

So you, like, watch this video tape and then you get a phone call and then something about M. Night Shamalamadingdong and a ring and...Iiiii'll neeEEvveerrr teEEElllLllll....

Guest's picture
Guest

there is a connection. but this campaign could have easily been for any service or product related to people with special needs. it could have been about education, transportation etc. all we needed was a logo.

and with such amazing athletes in special olympics this campaign looks like a missed opportunity.

Guest's picture
Guest

the SO is more than just a group of games. A fact that you, and many people like you, don't seem to realize. they provide health care, job counseling, family support networks and fight for advocacy.

Guest's picture
Guest

i wish the ad said something about that instead of you. seems like your comment that you came up with in 5 seconds has been better than this ad.

Guest's picture
Guest

why would it? the ad is about the R-word. i'm shocked at how clueless people on this site are
fyi - go to cnn.com to read a story about this campaign

Guest's picture
Guest

zinger!

get a job, asshole.

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