Special Olympics: R-word, 2

Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Creative Director / Art director: James Clunie
Creative Director / Copywriter: Pierre Lipton

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55 comments

karl mundt's picture
karl mundt
16 pencils

perfect art direction.

Guest's picture
Guest

oh man, these are nice. good on ya bbdo

Guest's picture
Guest

These ads are hilarious! I laughed out loud...in a retarded sort of way.

Guest's picture
Guest

And just what is "a retarded sort of way"? I don't see where it's funny at all. This is one of the last of the slurs that have GOT TO GO from the English language!

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Guest

These adverts perfectly communicate how negative of a word "retard" is and that's why I've never used it. The smaller, descriptive text could be a little more legible, but the message itself is perfect.

Guest's picture
Guest

In a strange way, these ads actually advertise these bad words.
It's sorta like how seeing a big logo reminds me of a brand.
I might go out an use some of these words now since you brought them back into fashion.
Nice.

Guest's picture
Guest

wow, you sound really stupid.

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Guest

"Stupid is as stupid does." - Forrest Retard Gump

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Guest

you're also an asshole.

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Guest

If these are real, I have no idea how they sold them.

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Guest

I'm Jewish and I'm personally offended that "Jew him down" is clearly written,
yet Nigger, Spic & Fag are written with dashes. So basically you don't want to "fully" offend the Niggers, Spics, & Fags, but you have no problem offending Jews?

But it's nice to see that BBDO is going for broke after laying off half their agency.
I hope this campaign helps win new clients over. Especially those run by Jews.

BulbheaD's picture
BulbheaD
254 pencils

agree. maybe all they can come up with are these ads after losing visa and pepsi to another agency. can fedex and HBO be far behind?

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

Guest's picture
Guest

boy you guys really have your finger on the pulse at BBDO.

Guest's picture
Guest

you're talking about two different ads. the "jew him down" ad also includes an offensive term for black children.
(and you sound like somebody who got fired from bbdo. tough break)

Senhora Kolossa's picture
Senhora Kolossa
483 pencils

wtf- seems to be a re---ds work.

Guest's picture
Guest

Oh here's something new and refreshing a jew complaining about some made up shit that doesn't matter to anyone but a bunch of curly haired dandruff mongering penny pinching kikes.

Guest's picture
Guest

that is the whole point. these ads are brilliant but i knew most people are idiots and wouldn't understand them.

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Guest

Poor art direction. Why all the images blurry? It masks its sign of down syndrome.

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Guest

i like the effect a lot. (and i can plainly see that they have downs syndrome)

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Guest

i like the effect a lot. (and i can plainly see that they have downs syndrome)

Guest's picture
Guest

Poor art direction. Why all the images blurry? It masks its sign of down syndrome.

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Guest

idiot

hal9000's picture
hal9000
192 pencils

I like these.

Guest's picture
Guest

Why the photo is blurry? It really masks its appearance of down syndrome

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Guest

stupid retards

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Guest

neither clever nor appropriate

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Guest

I hope you assholes making fun of down kids has one.

They're better people than you'll ever be.

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Guest

They may be. But I don't look as fucked up as they are with those fucked up bulging crooked eyes. Bye!

Davosk's picture
Davosk
4833 pencils

You are an arsehole!!!

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Guest

seriously. i hope you die. right now. what the fuck is wrong with you?

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Guest

go fuck your mother you piece of shit

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Guest

Sure, they're people too, just like everyone else.

I still wouldn't want my daugther fucking one, though.

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Guest

why not? she was raised by one.

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Guest

Burn!

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Guest

these are brave and really really smart. beautifully done.

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Guest

Very cool! It's about time someone is speaking up for this cause! I found a website too, http://r-word.org

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Guest

I thiknk ths is very cool, too! Look, I also found a website http://i_look-like-a-retard_someone//help_me.net

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Guest

Golly, thanks for the 12 year old's point of view.

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Guest

go die you fucking loser.

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Guest

my girlfriend dumped me........
arrghhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh...
oh! sorry wrong site!!

Guest's picture
Guest

nice. congratulations guys :)

- T.J. Mapel

talkingisfree's picture
talkingisfree
2576 pencils

Is quite a normal campaign, nothing stunning. However, nice art direction.

Guest's picture
Guest

The immature comments on all 3 of these ads are exactly why they are successful. Although you will never get the message to the small-minded people who use it as an excuse to show how ignorant they truly are... These ads will make a difference to the people who have said this word (self included) without realizing how it may hurt real people. Kudos to the agency responsible.

jdog's picture
jdog
58 pencils

Nice, nice, nice!!!!!!!!

Guest's picture
Guest

So, what word should we use instead? Moron? Idiots? Dumbass? Ass?

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Guest

People with Intellectual Disabilities.

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Guest

does this make you feel better you troll?

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Guest

Small mindedness will only hurt you. Why must you call those with intellectual disabilities a negative name, if they have done nothing to hurt you? Why pick on people who can't defend themselves in the same way that someone who was a "nigger" or "fag" can? Your small-minded comments represent your extreme insecurities, so take them someplace else.

Guest's picture
Guest

agreed. i guess some people need to make themselves feel superior any way they can. this person is no doubt shooting emails from his little apartment over his parents garage.
btw - the ads are amazing.

chinaski's picture
chinaski
951 pencils

i don't get this. i don't see a connection between the visual and the headline. and imo headline's power is derived from the offensive words.
bu ilanin götü basi oynuyor lan.

Guest's picture
Guest

These ads are pedestrian. As for comments here, there's a difference between caring for the cause and caring for these ads. It's a good cause. I still could care less what words I use after reading these.

Yes, the photos are different. They just seem to be missing it. They just seem a little creepy. I wouldn't resort to bad warm & fuzzy stock, but there are better options.

samwanzer28's picture
samwanzer28
313 pencils

"sigh"

vishnu1's picture
vishnu1
53 pencils

this one is good.

nice motive behind the ad.

good copy :)

Guest's picture
Guest

These ads communicate loudly and clearly the problem with associated with the R-word and negative and dehumanizing speech like Barack Obama's. I think the pictures speak perfectly to the notion that when we let the r-word be okay, we also let people with disabilites and their important contributions fade out of society

Guest's picture
Guest

speaking of barack, go to cnn.com to read a story about this campaign

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