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R-word, 1

Agency: 
Published/Aired: 
March 2009
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Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Creative Director / Art director: James Clunie
Creative Director / Copywriter: Pierre Lipton

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I was a nanny for a Down's Syndrome child when I was in college and learned how cruel these words can be. The intellectually disabled deserve the same respect as anyone else. I think these ads are brilliant. (I'm also a copywriter so I can only imagine having a client as great as this.). :)

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