Special K: Scale
Advertising Agency: JWT London, UK
Executive Creative Director: Russell Ramsey
Art Director: Ross Callow
Copywriter: Simon Bullett
Photographer: Eugenio Franchi
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19 Comments
What crap is this? i neither get the scale, nor why it is showing something when nobody is weighing himself
8 to 12 is breakfast time....
The scales are going backwards, they're descending in weight ( I assume the needle will still be going forwards) - eat Special K, less than 2% fat, you'll lose weight. It's a bit subtle.
don't think it has anything to do with breakfast time (in fact I'm sure)... why would they show 12 to 8 then, instead of 8 to 12? Guess the idea is that with a scale like this, the weight indicator goes down instead of up... of course only after eating Special K ;)
Now about that idea... the thing is, how more you actually weigh, how less you will weigh on this scale...
going from there i think it's rather "the more you EAT, (fatter you would get normaly) the less you weight."
woohoo - we did it! BUT still nobody stands on the thing and it is showing 12. still bad :P
nobody standing on it indeed gives the impression it is broke
but the basic idea (the backward weighing) is quite good i think
idea is good. so not the execution.
needs more work, is hard to catch
Done a lot with clocks for anti aging creams. Nothing new.
Think it's a cool idea, but would work even better as ambient with an actual scale that people can stand on.
agree
I'm disappointed.
cool
meh.
oh no!
duh
http://jazarah.net/
yeah i like the idea too. you'll have to buy scales that measure your weight loss, the reverse of normal scales when you weigh your gains.
Is it selling thie wightbridge?
confusing