Special K: Scale

Special K: Scale

Advertising Agency: JWT London, UK
Executive Creative Director: Russell Ramsey
Art Director: Ross Callow
Copywriter: Simon Bullett
Photographer: Eugenio Franchi

Your rating: None Average: 2 (9 votes)

Comments

What crap is this? i neither get the scale, nor why it is showing something when nobody is weighing himself

8 to 12 is breakfast time....

The scales are going backwards, they're descending in weight ( I assume the needle will still be going forwards) - eat Special K, less than 2% fat, you'll lose weight. It's a bit subtle.

the_capywriter's picture

don't think it has anything to do with breakfast time (in fact I'm sure)... why would they show 12 to 8 then, instead of 8 to 12? Guess the idea is that with a scale like this, the weight indicator goes down instead of up... of course only after eating Special K ;)
Now about that idea... the thing is, how more you actually weigh, how less you will weigh on this scale...

going from there i think it's rather "the more you EAT, (fatter you would get normaly) the less you weight."

woohoo - we did it! BUT still nobody stands on the thing and it is showing 12. still bad :P

Olafski001's picture

nobody standing on it indeed gives the impression it is broke
but the basic idea (the backward weighing) is quite good i think

- Here I should have written something smarter -

idea is good. so not the execution.

needs more work, is hard to catch

Done a lot with clocks for anti aging creams. Nothing new.

Think it's a cool idea, but would work even better as ambient with an actual scale that people can stand on.

agree

I'm disappointed.

cool

meh.

oh no!

jazarah's picture

yeah i like the idea too. you'll have to buy scales that measure your weight loss, the reverse of normal scales when you weigh your gains.

Is it selling thie wightbridge?

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