Spearhead Training: Dog Puppet

Pets. Not puppets. Stop cruelty to animals.

Spearhead Training co-sponsored a drive against cruelty to animals with K9 and Feline Friends of Dubai. Wherein any organization that contributed towards the cause would receive vouchers for discounted training sessions with Spearhead.

Advertising Agency: Name, City, Country: PerceptGulf FZ, Dubai, UAE
Creative Director: Prashant Sankhe
Art Director: Makrand Meshram
Copywriter: Wayne Fernandes
Illustrator: Ratheesh Radhakrishnan
Additional credits: Saurabh Ail
Published: October 2009


Phil Lestino's picture
Phil Lestino
1686 pencils

This makes little sense to me...and is quite ugly to look at.
I think some explanatory copy on the ad would help...but not much.

jbuckingham's picture
833 pencils

Doesn't make much sense to me I'm afraid. Maybe it's a translation thing?

smartar's picture
54 pencils

and bad photoshop too

xcreativity's picture
2374 pencils

like it. i think it's simple and it''ll create awareness

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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pantspantsrevolution's picture
24 pencils

I am both confused by the concept and terrified by the photoshop.

Brain-Art's picture
1101 pencils

Bad photoshop. Idea it´s not strong at all

Spoonfeederxxx's picture
641 pencils

I want to puke...

Blue Koala's picture
Blue Koala
199 pencils


Just an opinion.

WillyLatasa's picture
616 pencils

Not a good copy, and it explains too much..

"Bright ideas bring better results"

sagi7ario's picture
42 pencils

This is silly and boring, not to mention the bad photoshop. Looks like student work to me.

silvi's picture
4172 pencils

Bad copy, bad idea, bad everything.
Sorry doggy.

gmint7's picture
2683 pencils

line i think should be




Patata Casada's picture
Patata Casada
118 pencils

I love the idea, but the Photoshop is horrible...

silvi's picture
4172 pencils

And i love your nick. jja

Dev Kumar's picture
Dev Kumar
834 pencils

The visual is wrong unless something deeper is being conveyed which is doubtful. If you want to show a beheaded dog, then go the distance. Cruelty to animals can be shown in better and subtler ways. However, the Pet-Puppet idea is a very good one although I agree with a lot of comments here about the need to leave it at just that without the cliche about cruelty to animals. Unfortunately your art people too couldn't do justice to a good idea.

bobby666's picture
1460 pencils

nothing great. sorry dudes. execution would have been much better. personally i feel so.

Notorious's picture
631 pencils

This ad makes absolutely no sense. I think the company which made this ad owes us and animals some apology.

outsmart me, if you can

The Brainchild Group's picture
The Brainchild Group
23 pencils

Sadly, it does not impact me. Makes little sense.

Aaron Schoenberger
Advertising executive from Los Angeles, California
The Brainchild Group - Los Angeles Advertising Agency

Dzsoi's picture
6554 pencils

Sooo... don't pick up dogs and beat other dogs picked up by other pet owners. We all love bloody Punch and Judy shows.

Sven Gali's picture
Sven Gali
845 pencils

Simple. effective...much better than the bloody gory PETA ads.

nimshady's picture
57 pencils

Disagree. PETA ads are much more effective.

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