Spearhead Training: Dog Puppet
Pets. Not puppets. Stop cruelty to animals.
Spearhead Training co-sponsored a drive against cruelty to animals with K9 and Feline Friends of Dubai. Wherein any organization that contributed towards the cause would receive vouchers for discounted training sessions with Spearhead.
Advertising Agency: Name, City, Country: PerceptGulf FZ, Dubai, UAE
Creative Director: Prashant Sankhe
Art Director: Makrand Meshram
Copywriter: Wayne Fernandes
Illustrator: Ratheesh Radhakrishnan
Additional credits: Saurabh Ail
Published: October 2009
21 Comments
This makes little sense to me...and is quite ugly to look at.
I think some explanatory copy on the ad would help...but not much.
Doesn't make much sense to me I'm afraid. Maybe it's a translation thing?
and bad photoshop too
like it. i think it's simple and it''ll create awareness
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Alexandre Brito
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I am both confused by the concept and terrified by the photoshop.
Bad photoshop. Idea it´s not strong at all
I want to puke...
Done.
----------------
Just an opinion.
Not a good copy, and it explains too much..
"Bright ideas bring better results"
This is silly and boring, not to mention the bad photoshop. Looks like student work to me.
Bad copy, bad idea, bad everything.
Sorry doggy.
line i think should be
PETS ARE NOT PUPPETS
...
:::J:::
I love the idea, but the Photoshop is horrible...
And i love your nick. jja
The visual is wrong unless something deeper is being conveyed which is doubtful. If you want to show a beheaded dog, then go the distance. Cruelty to animals can be shown in better and subtler ways. However, the Pet-Puppet idea is a very good one although I agree with a lot of comments here about the need to leave it at just that without the cliche about cruelty to animals. Unfortunately your art people too couldn't do justice to a good idea.
nothing great. sorry dudes. execution would have been much better. personally i feel so.
This ad makes absolutely no sense. I think the company which made this ad owes us and animals some apology.
outsmart me, if you can
Sadly, it does not impact me. Makes little sense.
Aaron Schoenberger
Advertising executive from Los Angeles, California
The Brainchild Group - Los Angeles Advertising Agency
Sooo... don't pick up dogs and beat other dogs picked up by other pet owners. We all love bloody Punch and Judy shows.
Simple. effective...much better than the bloody gory PETA ads.
Disagree. PETA ads are much more effective.