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Nature has an army

Agency: 
Published/Aired: 
February 2012
Description: 

We made pictures of actual Peruvian trees with no photoshop or any intervention at all, to portray that we’ve been fighting with menaces such as terrorist violence and corporate greed with commitment to the nature as our only army. For 25 years, keeping our trees asthey are and as they should stay.

Nature has an army. Peruvian Society of Environmental Rights. 25 years.

Advertising Agency: Mayo Draft FCB, Peru
Executive Creative Director: Humberto Polar
Art Director: Humberto Polar & Ivan Tahara
Copywriter: Humberto Polar
Retoucher: Gabriel Capurro

Comments (17)

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Highest Rated

daltonicdesign's picture
daltonicdesign
Activity Score 52

no es trucho no

Mayi92's picture
Mayi92
Activity Score 143

Nice one, i guess those pictures are plants or swamp right? a simulation of course.

morse's picture
morse
Activity Score 17364

It's confusing. If nature has an army. Does it mean it doesn't need our help?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

vlwk's picture
vlwk
Activity Score 154

I'd say PSER considers themselves nature's army.

Wordfruit's picture
Wordfruit
Activity Score 1023

I don't understand what idea is being communicated here.

Hadrons's picture
Hadrons
Activity Score 6017

good for them.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

purshotham's picture
purshotham
Activity Score 457

Its not clear...

tirthomitro's picture
tirthomitro
Activity Score 2758

fucking brilliant!!!!

they showed me a picture & i laughed
dignity has never been photographed

kleenex's picture
kleenex
Activity Score 43473

I like the idea.

quentin's picture
quentin
Activity Score 56

poor idea

andylefty's picture
andylefty
Activity Score 4535

Like the idea.

djspiralz's picture
djspiralz
Activity Score 491

Hay algo interesante.. el problema es que te quedaste en un texto que no aporta nada, dice lo mismo que la imagen. Te sugiero buscar algo como "Somos los soldados de la fuerza natural"

arvin's picture
arvin
Activity Score 341

nope :(

macnell's picture
macnell
Activity Score 169

no

macnell's picture
macnell
Activity Score 169

no

macnell's picture
macnell
Activity Score 169

no

ad6426's picture
ad6426
Activity Score 103

Could have been great but the execution ruined it all.
I thought I was looking at an oil spill.

daltonicdesign's picture
daltonicdesign
Activity Score 52

no es trucho no

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