SPDA: Nature has an army

Nature has an army. Peruvian Society of Environmental Rights. 25 years.

We made pictures of actual Peruvian trees with no photoshop or any intervention at all, to portray that we’ve been fighting with menaces such as terrorist violence and corporate greed with commitment to the nature as our only army. For 25 years, keeping our trees asthey are and as they should stay.

Advertising Agency: Mayo Draft FCB, Peru
Executive Creative Director: Humberto Polar
Art Director: Humberto Polar & Ivan Tahara
Copywriter: Humberto Polar
Retoucher: Gabriel Capurro

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17 comments

Mayi92's picture
Mayi92
143 pencils

Nice one, i guess those pictures are plants or swamp right? a simulation of course.

morse's picture
morse
15714 pencils

It's confusing. If nature has an army. Does it mean it doesn't need our help?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

vlwk's picture
vlwk
154 pencils

I'd say PSER considers themselves nature's army.

Wordfruit's picture
Wordfruit
1023 pencils

I don't understand what idea is being communicated here.

Hadrons's picture
Hadrons
5743 pencils

good for them.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

purshotham's picture
purshotham
455 pencils

Its not clear...

tirthomitro's picture
tirthomitro
2722 pencils

fucking brilliant!!!!

they showed me a picture & i laughed
dignity has never been photographed

kleenex's picture
kleenex
27266 pencils

I like the idea.

quentin's picture
quentin
56 pencils

poor idea

andylefty's picture
andylefty
4533 pencils

Like the idea.

djspiralz's picture
djspiralz
491 pencils

Hay algo interesante.. el problema es que te quedaste en un texto que no aporta nada, dice lo mismo que la imagen. Te sugiero buscar algo como "Somos los soldados de la fuerza natural"

arvin's picture
arvin
341 pencils

nope :(

macnell's picture
macnell
169 pencils

no

macnell's picture
macnell
169 pencils

no

macnell's picture
macnell
169 pencils

no

ad6426's picture
ad6426
103 pencils

Could have been great but the execution ruined it all.
I thought I was looking at an oil spill.

daltonicdesign's picture
daltonicdesign
51 pencils

no es trucho no

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