SPDA: Nature has an army

SPDA: Nature has an army
Average: 5 (30 votes)

Nature has an army. Peruvian Society of Environmental Rights. 25 years.

We made pictures of actual Peruvian trees with no photoshop or any intervention at all, to portray that we’ve been fighting with menaces such as terrorist violence and corporate greed with commitment to the nature as our only army. For 25 years, keeping our trees asthey are and as they should stay.

Advertising Agency: Mayo Draft FCB, Peru
Executive Creative Director: Humberto Polar
Art Director: Humberto Polar & Ivan Tahara
Copywriter: Humberto Polar
Retoucher: Gabriel Capurro

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17 comments

Mayi92's picture
143 pencils
Mayi92Wednesday, February 29, 2012 - 18:02

Nice one, i guess those pictures are plants or swamp right? a simulation of course.

morse's picture
11501 pencils
morseWednesday, February 29, 2012 - 19:58

It's confusing. If nature has an army. Does it mean it doesn't need our help?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

vlwk's picture
156 pencils
vlwkWednesday, February 29, 2012 - 21:29

I'd say PSER considers themselves nature's army.

Wordfruit's picture
1037 pencils
WordfruitThursday, March 1, 2012 - 04:08

I don't understand what idea is being communicated here.

Wordfruit Copywriting Blog // Wordfruit Copywriters -- Richard's profile

Hadrons's picture
5644 pencils
HadronsThursday, March 1, 2012 - 04:23

good for them.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

purshotham's picture
453 pencils
purshothamThursday, March 1, 2012 - 08:21

Its not clear...

tirthomitro's picture
2254 pencils
tirthomitroThursday, March 1, 2012 - 11:02

fucking brilliant!!!!

they showed me a picture & i laughed
dignity has never been photographed

kleenex's picture
15866 pencils
kleenexThursday, March 1, 2012 - 12:04

I like the idea.

quentin's picture
56 pencils
quentinFriday, March 2, 2012 - 00:30

poor idea

andylefty's picture
4428 pencils
andyleftyFriday, March 2, 2012 - 08:55

Like the idea.

djspiralz's picture
495 pencils
djspiralzFriday, March 2, 2012 - 17:56

Hay algo interesante.. el problema es que te quedaste en un texto que no aporta nada, dice lo mismo que la imagen. Te sugiero buscar algo como "Somos los soldados de la fuerza natural"

arvin's picture
343 pencils
arvinSaturday, March 3, 2012 - 02:55

nope :(

macnell's picture
167 pencils
macnellMonday, March 5, 2012 - 03:30

no

macnell's picture
167 pencils
macnellMonday, March 5, 2012 - 03:30

no

macnell's picture
167 pencils
macnellMonday, March 5, 2012 - 03:30

no

diov's picture
103 pencils
diovSunday, March 11, 2012 - 11:55

Could have been great but the execution ruined it all.
I thought I was looking at an oil spill.

daltonicdesign's picture
50 pencils
daltonicdesignMonday, April 2, 2012 - 00:07

no es trucho no