SPDA: Nature has an army
Nature has an army. Peruvian Society of Environmental Rights. 25 years.
We made pictures of actual Peruvian trees with no photoshop or any intervention at all, to portray that we’ve been fighting with menaces such as terrorist violence and corporate greed with commitment to the nature as our only army. For 25 years, keeping our trees asthey are and as they should stay.
Advertising Agency: Mayo Draft FCB, Peru
Executive Creative Director: Humberto Polar
Art Director: Humberto Polar & Ivan Tahara
Copywriter: Humberto Polar
Retoucher: Gabriel Capurro


17 comments
Nice one, i guess those pictures are plants or swamp right? a simulation of course.
It's confusing. If nature has an army. Does it mean it doesn't need our help?
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
I'd say PSER considers themselves nature's army.
I don't understand what idea is being communicated here.
Wordfruit Copywriting Blog // Wordfruit Copywriters -- Richard's profile
good for them.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Its not clear...
fucking brilliant!!!!
they showed me a picture & i laughed
dignity has never been photographed
I like the idea.
poor idea
Like the idea.
Hay algo interesante.. el problema es que te quedaste en un texto que no aporta nada, dice lo mismo que la imagen. Te sugiero buscar algo como "Somos los soldados de la fuerza natural"
nope :(
no
no
no
Could have been great but the execution ruined it all.
I thought I was looking at an oil spill.
no es trucho no