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Pacifier

Agency: 
Published/Aired: 
July 2012
Description: 

When the heat rises, San Francisco cats get busy. Nobody knows this better than the San Francisco SPCA where twice a year they receive a huge influx of kittens into their shelters. G2 was tasked with creating an awareness campaign that would drive kitten adoptions during these times, referred to as "kitten season." We decided to have fun with the serious problem of feline overpopulation, turning it into a joyous occasion celebrating the birth of these adorable fur balls — and in essence, using babies to sell kittens. Irresistible!

The kittens have arrived!
San Francisco felines have been extra frisky these days, which means we have lots of kitties waiting for adoption. And the only thing better than a bundle of cuteness is two. Bring home 2-for-1 kittens all season long!
250 Florida Street | sfspca.org/kittens

Advertising Agency: G2, San Francisco, USA
Creative Director: Lotus Child
Art Director: Karen Farrell
Copywriter: Carrie Duick

Comments (15)

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Highest Rated

fotdot's picture
fotdot
Activity Score 673

Not so good. Poor photography.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

nice ad. A new way to see the problem. I like

ignitionspark's picture
ignitionspark
Activity Score 212

Nice ad. Simple and effective...

tirthomitro's picture
tirthomitro
Activity Score 2758

SPCA showing an animal as an eatable to promote another bunch of animals. this is fucking weird.
and the agency needs better photoshop guys. horrible execution!

they showed me a picture & i laughed
dignity has never been photographed

Temple's picture
Temple
Activity Score 11337

Agreed. Black humor should not be used when you are supposedly promoting a good cause.

JMcc's picture
JMcc
Activity Score 24

I think it's supposed to look like a cat toy, not a live mouse... and babies don't eat pacifiers. Also, even the ASPCA will acknowledge dogs and cats are carnivores.

DilipRevar's picture
DilipRevar
Activity Score 264

I agree with tirthomitro, photoshop is weak but the concept is excellent.

bate_palmas's picture
bate_palmas
Activity Score 1479

Sweet!

venom_elite's picture
venom_elite
Activity Score 772

Nice idea but teeeeerrible execution.

Not bad for an MS Paint job I suppose.

feysal's picture
feysal
Activity Score 2561

groovy concept

groovy baby!

kleenex's picture
kleenex
Activity Score 43337

I think all the ads are cute...

Anonymously_Yours's picture
Anonymously_Yours
Activity Score 9

Love these! So cute and smart!

JimCompton-Hall's picture
JimCompton-Hall
Activity Score 62

Nice, but is this really enough to attract the right audience?
Until I read the copy I had no idea what it was about. How many people looking for kittens are going to skip over this because it's not immediately apparent what the ad is about?
I read somewhere that consumers' typically spend 3 seconds looking at each advert. If it hasn't communicated the message by then it risks losing a lot of potential customers.

Copywriter
@JimComptonHall
www.behance.net/JJandJim

Lazarus's picture
Lazarus
Activity Score 1536

Not appropriate at all. Tasteless (drum lick).

ItMatters's picture
ItMatters
Activity Score 2167

nice.

fotdot's picture
fotdot
Activity Score 673

Not so good. Poor photography.

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