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Mission Bay

Agency: 
Published/Aired: 
August 2011
Description: 

Find your pet with a microchip

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Levi Slavin
Art Director: Victoria Daltrey
Copywriter: Will Bingham
Group Account Director: Scott Coldham
Designer: Mike Davison

Comments (10)

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Highest Rated

Hellraiser Freak's picture
Hellraiser Freak
Activity Score 23

Hmmmmm

It's hard to find the dog in the picture, i dont really like this ad.

Troll's picture
Troll
Activity Score 672

Simple. Nice.

rameshbfa's picture
rameshbfa
Activity Score 51

cool..........

Sincerely

Ramesh Kadiyala

tictac's picture
tictac
Activity Score 19

Probably took hours of photoshop.

kleenex's picture
kleenex
Activity Score 43505

I like it.

AdBuzzer's picture
AdBuzzer
Activity Score 1174

It's cute, but I agree with babalu - the typical reader of a magazine will not pay enough attention to notice the dog.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Woah.
Did not get that at all until prompted.
Cool idea... but maybe too cool.

The Jobless Writer
Will Think for Salary

morse's picture
morse
Activity Score 17364

Awesome campaign.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

fotdot's picture
fotdot
Activity Score 673

I could not see right away. But I get it.

EGGO's picture
EGGO
Activity Score 354

I think I'd like this without the dog. It's nice and all, but I think it'd be more powerful to just see a complex satellite view of a neighborhood and then see the headline. It gives it more of that Gary Larson effect.

But by doing this in such a way, it's more campaignable.

You have to hate advertising in order to truly love it.

Hellraiser Freak's picture
Hellraiser Freak
Activity Score 23

Hmmmmm

It's hard to find the dog in the picture, i dont really like this ad.

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