SPCA: Mission Bay

Find your pet with a microchip

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Levi Slavin
Art Director: Victoria Daltrey
Copywriter: Will Bingham
Group Account Director: Scott Coldham
Designer: Mike Davison

Related videos by Shutterstock

10 comments

Troll's picture
Troll
612 pencils

Simple. Nice.

rameshbfa's picture
rameshbfa
51 pencils

cool..........

Sincerely

Ramesh Kadiyala

tictac's picture
tictac
19 pencils

Probably took hours of photoshop.

kleenex's picture
kleenex
26878 pencils

I like it.

AdBuzzer's picture
AdBuzzer
1168 pencils

It's cute, but I agree with babalu - the typical reader of a magazine will not pay enough attention to notice the dog.

Roger Keynes's picture
Roger Keynes
5498 pencils

Woah.
Did not get that at all until prompted.
Cool idea... but maybe too cool.

Will Think for Salary

morse's picture
morse
15659 pencils

Awesome campaign.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

fotdot's picture
fotdot
673 pencils

I could not see right away. But I get it.

EGGO's picture
EGGO
354 pencils

I think I'd like this without the dog. It's nice and all, but I think it'd be more powerful to just see a complex satellite view of a neighborhood and then see the headline. It gives it more of that Gary Larson effect.

But by doing this in such a way, it's more campaignable.

You have to hate advertising in order to truly love it.

Hellraiser Freak's picture
Hellraiser Freak
23 pencils

Hmmmmm

It's hard to find the dog in the picture, i dont really like this ad.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments