Find your pet with a microchip
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Levi Slavin
Art Director: Victoria Daltrey
Copywriter: Will Bingham
Group Account Director: Scott Coldham
Designer: Mike Davison
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11 Comments
Simple. Nice.
Good attempt, but too hard to see. You see the dog just because you work in advertising and you have seen things like this before...a "normal" person would not see it/get it.
cool..........
Sincerely
Ramesh Kadiyala
Probably took hours of photoshop.
I like it.
It's cute, but I agree with babalu - the typical reader of a magazine will not pay enough attention to notice the dog.
http://adbuzzer.wordpress.com
Woah.
Did not get that at all until prompted.
Cool idea... but maybe too cool.
Will Think for Salary
Awesome campaign.
What hath God wrought
I could not see right away. But I get it.
I think I'd like this without the dog. It's nice and all, but I think it'd be more powerful to just see a complex satellite view of a neighborhood and then see the headline. It gives it more of that Gary Larson effect.
But by doing this in such a way, it's more campaignable.
You have to hate advertising in order to truly love it.
Hmmmmm
It's hard to find the dog in the picture, i dont really like this ad.