Sparrow Guitars: Teen spirit

Teen spirit doesn't smell like 5 plastic buttons.
Stop playing games. Start playing guitar.

Advertising Agency: Rethink, Canada
Creative Directors: Ian Grais, Chris Staples
Copywriter: Keri Zierler
Art Director / Designer: Rory O'Sullivan
Studio Artists: Richard Parkes, Justine Renvoize
Photographer: Clinton Hussey
Account Manager: Louise Ritchie

28 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

It's a shame they only used guitars. It's not the only game being played.

Guest's picture
Guest

Ummm... but isn't it about getting people to play real guitar? So, I guess that's why they only show guitars....

Billoughsby's picture
Billoughsby
5091 pencils

Funny.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

dollypoppin's picture
dollypoppin
1423 pencils

I like this better than the other one. :)

---------
"Nihil sub sole novum"

Guest's picture
Guest

Good one...Only a guitar player can know the power of these ads
:)

Guest's picture
Guest

Bravo!

Guest's picture
Guest

i like the headline!!!

Marlus Lau's picture
Marlus Lau
1807 pencils

Very nice! But would kids know a lyric form 90's, when they were born after that?

Billoughsby's picture
Billoughsby
5091 pencils

That's exactly what I thought. I like this series very much, but it makes you wonder who they are talking to... "starter guitar" ads that reference lyrics from 20 years ago.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

Dude, i met 20+ ppl who just adores this guitar kid games...

Also dont get so much amazed, kids from 13~14 around are looking for old bands, my lil bro knows about Deep Purple, Yes and Cream, so how about just some popular bands from 90s like Nirvana? thats nothing special or weird

Guest's picture
Guest

naw kids know "smells like teen spirit". It is in the playlist for most of those games.

Jotacef's picture
Jotacef
219 pencils

bravísimo! i think this is the best one

gbl's picture
gbl
451 pencils

I'm a guitar. And touched me deep. Cool ads!

Guest's picture
Guest

(yawn) clearly video games and actual real guitars are two different things all together. thus making the whole strategy of this campaign super flimsy. another pathetic attempt by ReStink to win cheap awards with micro clients. sad.

their biz card for the hobby shop was cute though...

Guest's picture
Guest

Agreed. Also, the next few generations of these games will see the instruments become more and more real until you are literally playing an instrument training game. Then burgeoning musicians from all over the world will be able to collaborate and create new music. I hate ads that show vieeogame players as lazy slobs, what a quaint stereotype!

Guest's picture
Guest

It's already happening. Rock Band 3 allows you to hook up a real guitar and learn how to play.

Guest's picture
Guest

You know that the sale of real guitars have gone through the roof since rockband came out, right?

Guest's picture
Guest

The idea that young people wouldn't recognize the reference to Nirvana is nonsense. The idea that this generation needs to 'get' rock 'n roll rebellion is a pathetic attempt of older generations to make themselves and their past experiences relevant again: we get it, we just don't want to copy your fads. We'd rather have fun playing a game together.

Guest's picture
Guest

The negerative comments belongs to guys who are slob. I love these guitars and let's just enjoy it with our family oky! Quit complaining over little details!

Guest's picture
Guest

Well, when I play Bad Company 2 I don`t want to go out and shoot someone in the face, it´s just a game and I just want to have fun with it.

Believe it or not, there are people who don't want to be a real rock star, they just want play a video game.

Guest's picture
Guest

They should stop wasting money on ads like these knocking gamers and put that money into schools where music programs are being cut everyday.

Guest's picture
Guest

hmm.... so, because I play rock band, this ad assumes that I don't know how to play a REAL guitar or drums... and that I'm a slob and I still live with my parents...

tsktsktsk... these ads have FAIL written all over them. Making an entire group of people feel alienated because they choose to play a game over real guitar, when in fact, Rock Band and Guitar Hero are making younger kids pick up a guitar or some sticks and try out the real thing.

As a musician for 15 years who enjoys playing Rock Band because it's great to get a group of people together and HAVE FUN, these ads are deplorable.

Guest's picture
Guest

Deplorable? I know gamers are a touchy bunch of twats (I'm one of 'em) but why is it that people can't take a joke any more? There's no message here beyond "try a real guitar". Touchy indeed.

Guest's picture
Guest

Mr. This Generation (My Generation? Oh, right, it doesn't exist because it happened before you were born, awesome!) has a point that most miss about these games; people play them because it is much easier to simulate playing music than to actually play music, they are experiences that appeal for different reasons. It'll be interesting to watch nobody buy the RB3 Squier, but one suspects it is as much a marketing ploy (YES, you're just having fun, playing a game...but ANY MINUTE you could switch over to a real guitar and totally rock!) as a business model...

Guest's picture
Guest

Wow, people are salty. To the dude that made the crack about the size of the client: I wonder if your clients are as big as your head.

zero27's picture
zero27
46 pencils

Nice Nirvana reference, I loved it! Ok, agreed about the fact that this generation may not be familiar with these lyrics, but it doesn't change the value of the subtle message of the ad. I would hang it in my wall :)

--
zero/27 design
http://zero27.com.br

Janae's picture
Janae
385 pencils

Playing guitar games and playing real guitar not have to exclude each other.
I know enough people, who like both. So I think they did not a good job on
their target group analysis.

Sdb's picture
Sdb
1364 pencils

Stupid. Crap. Idiotic..

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