Sparrow Guitars: Shine

Shine on stage. Not in the basement.
Stop playing games. Start playing guitar.

In 2009, more Guitar Hero guitars were sold than actual ones. We thought that was kinda crazy, so we created this poster campaign for Sparrow Guitars to remind people there¹s just no substitute for the real thing.

Advertising Agency: Rethink, Canada
Creative Directors: Ian Grais, Chris Staples
Copywriter: Keri Zierler
Art Director / Designer: Rory O'Sullivan
Studio Artists: Richard Parkes, Justine Renvoize
Photographer: Clinton Hussey
Account Manager: Louise Ritchie

August 2010


Guest's picture

twice the same ad? Or am I missing details?

Jotacef's picture
219 pencils

its a campaign

niniasufle's picture
407 pencils

wrong file I think...

Guest's picture

writer should break a guitar over their own head. a toy one, or a real one.

Dzsoi's picture
8001 pencils

This line sucks. You can practice on a real guitar in the basement as well. A valid difference would be like... Do you want geek admirers or hot chick fans? Something like this.

Guest's picture

What about people who play real guitar and play rhythm-games for fun?

Guest's picture

cause insulting a potential customer is always a good idea.

juli_cuq's picture
2 pencils

More bicycles were bought in the first quarter of 2009 than cars. I don't remember a Ford campaign against this.

Guest's picture

Oh my god you guys are way to sensitive! Try reading the fine print under the image where it says "in 2009, more Guitar Hero guitars were sold than actual ones..." Then think about the ad. It's just like all those "get out and play" ads they've got goin. In my opinion this is very clever.

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