Sparlack Varnish. Much more resistance to your wood.
Advertising Agency: Longplay São Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Alexandre Lage
Copywriter: Marcel Petroff
Illustrator: André Viegas
Photographer: Alê Torres
Published: May 2009
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.
18 Comments
Beautiful execution.
Michael Winokur www.winokurphotography.com
i like this one. the hammer execution is forced.
Agreed. Strange background tho...
Copy could double as a condom ad
I thought the same thing!! =D
:::MARK3R:::
nice work
Live with Passion
Why fake the wood safe? Build an actual safe out of wood. It looks nice, though.
lost in translation..."much more resistance"??
i don't like the execution. it looks too photoshopped.
excellent art direction
but sorry to say guyz, the message donsn't come to me naturally. the copy doesn't substantiate a point as strongly as the product is supposed to be claiming. the cohesion between the visual and the claim is missing.
shahid
Like the execution, good
I like the idea and execution... this is good thinking..
why does the background of the city is painted
"selling is advertisment"
Oh god this is sooo old. Erik Vervroegen did it way back in the 90´s.
Maravilha!! Viva brazil!!
ctchabana@gmail.com
ctchabana@live.com
This one works better as an, instant get it.
sell the product better as well
www.jpmountford.com
Liked the idea. Not the execution.
Believe in Jesus - http://cargocollective.com/augustojesus
Those who use photoshop will probably agree that it's been edited in photoshop, especially the background. Just look at the green tree at the right, there's no shadow.
___________
blueshield