17 comments

winokur's picture
winokur
47 pencils

Beautiful execution.

Guest's picture
Guest

i like this one. the hammer execution is forced.

LeeHarvey's picture
LeeHarvey
3045 pencils

Agreed. Strange background tho...

CopywriterInTraining's picture
CopywriterInTraining
162 pencils

Copy could double as a condom ad

mark3r's picture
mark3r
1949 pencils

I thought the same thing!! =D

SoCH_TO's picture
SoCH_TO
961 pencils

nice work

Live with Passion

Qwerty's picture
Qwerty
96 pencils

Why fake the wood safe? Build an actual safe out of wood. It looks nice, though.

Guest's picture
Guest

lost in translation..."much more resistance"??

Guest's picture
Guest

i don't like the execution. it looks too photoshopped.

shahidali's picture
shahidali
4069 pencils

excellent art direction
but sorry to say guyz, the message donsn't come to me naturally. the copy doesn't substantiate a point as strongly as the product is supposed to be claiming. the cohesion between the visual and the claim is missing.

shahid

nomanjin's picture
nomanjin
25 pencils

Like the execution, good

just write's picture
just write
653 pencils

I like the idea and execution... this is good thinking..

palls's picture
palls
164 pencils

why does the background of the city is painted

"selling is advertisment"

Guest's picture
Guest

Oh god this is sooo old. Erik Vervroegen did it way back in the 90´s.

Tchabana's picture
Tchabana
103 pencils

Maravilha!! Viva brazil!!

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

This one works better as an, instant get it.
sell the product better as well

theanc's picture
theanc
2783 pencils

Liked the idea. Not the execution.

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