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Sweat

Agency: 
Published/Aired: 
September 2009
Description: 

Stop imagining what it smells like and just get rid of it.

Advertising Agency: DDB South Africa
Executive Creative Director: Gareth Lessing
Art Directors: Darren Borrino, Greig Watt
Photographer: Des Ellis
Copywriters: Stuart Turner, Kenneth Van Reenen

Comments (17)

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Highest Rated

chuckieT's picture
chuckieT
Activity Score 680

Agreed. Everybody did a good job, but stupid copywriting.

Guest's picture
Guest

nice photo

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Nice photography

y.e.'s picture
y.e.
Activity Score 8

Вызывает эмоции!

Guest's picture
Guest

Ryan Townsend, is that you?

Guest's picture
Guest

Ryan & Greig.

john ler's picture
john ler
Activity Score 667

Stuart : What do you think of "Stop imagining what it smells like " ?
Kenneth : What about "Get rid of it" ?

Ok, let's put the two of them...

consolidated.db's picture
consolidated.db
Activity Score 545

Yeah I agree. The line isn't quite right. I like these, good positioning and funny execution, but the line is explaining the image. And it's kinda clunky.

chuckieT's picture
chuckieT
Activity Score 680

Agreed. Everybody did a good job, but stupid copywriting.

G¨B's picture
G¨B
Activity Score 97

I like the whole campaign. Even if it's true some people can be hurt by stereotypes about Asian and African food... That's advertising !

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Great job Des Ellis! Concept = o.k.

silvi's picture
silvi
Activity Score 4172

Very good. But something´s wrong with de girl´s nails. Too long.

kibongo's picture
kibongo
Activity Score 116

hahaha, very funny, good work

Guest's picture
Guest

At last a campaign which isnt based on a crappy visual but on a true insight. For that alone they deserve an award.

Phics's picture
Phics
Activity Score 93

the insight is true. Nice execution.

Guest's picture
Guest

Good campaign, strong visuals

Guest's picture
Guest

Brilliant how the picture with a white girl in the car with 3 dark skinned people yields a load of "RACIST!!" comments and this one doesn't :)

DilipRevar's picture
DilipRevar
Activity Score 264

hahhaha nice one. copy and visual too

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