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Fish

Agency: 
Published/Aired: 
September 2009
Description: 

Stop imagining what it smells like and just get rid of it.

Advertising Agency: DDB South Africa
Executive Creative Director: Gareth Lessing
Art Directors: Darren Borrino, Greig Watt
Photographer: Des Ellis
Copywriters: Stuart Turner, Kenneth Van Reenen

Comments (15)

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Highest Rated

Bob08's picture
Bob08
Activity Score 749

No seatbelts in SA cars?

Guest's picture
Guest

they are all nice

Guest's picture
Guest

It would be a nice campaign if it wasn't for the "we will write the idea down in case you idiots don't understand" type of copy.

reactor's picture
reactor
Activity Score 294

Good concept & photography (all 3)

Reactor

Guest's picture
Guest

great casting...

Wordnerd's picture
Wordnerd
Activity Score 6692

solid campaign. i like

Blashyrkh's picture
Blashyrkh
Activity Score 32882

Why the copy looks like VW?

joelapompe's picture
joelapompe
Activity Score 3835

It looks like it's funny but isn't it a bit racist? I mean, the white guy think it stinks. And what's the image? An asian preparing asian food...

silvi's picture
silvi
Activity Score 4172

Este es el mejor!

rolling.stone's picture
rolling.stone
Activity Score 2741

ther was no need of ( and just get rid of it.)

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~ Quite obviously, I have gathered no moss ! ~

Bob08's picture
Bob08
Activity Score 749

No seatbelts in SA cars?

Guest's picture
Guest

Maybe having only the fish without the presence of the cutter, would work as well...

Guest's picture
Guest

Joelapompe you're an idiot. Who's the racist here, the people who made the ad, or the sensitive little bitch that finds racism were there isn't any?

Guest's picture
Guest

Oh, and I'm Asian, and yes we like making Asian food.

Guest's picture
Guest

Joelapompe... it's people like you who create racist issues where there aren't any.... why are we not yelling about the racism of the black girl thinking the 3 sweaty white guys stink? Oh right.. I remember... it's because you can only be a racist if you are white!

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