Advertising Agency: Promoplan, Chile
Creative Director: Alvaro Camilla
Art Directors / Copywriter: Horacio Alegría, José Luis Morán
Illustrator: Salamagica
Photographer: EK
Published: July 2011
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8 Comments
This is a Channel kinda thing, isn't it? I don't get it. Tame the beast as you wear the jeans... sexual innuendo?
why does everything has to be channeled towards the sexuality...yet we think Freud is crazy. Apart from the logo, there's is simply no relevant message.
Soviet jeans?
why polar bear? why not Siberian Tiger???
why 5 stars? why not a moon?
neat retouching. like it...
Venu
Graphic Designer
Bangalore.
this logo is so old
y polar bears in both? too boring.
black or white