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Souza Cruz institute, Tree clubs: More nature
In Nature everything turns into more nature.
Advertising Agency: SLM Ogilvy, Brazil
Creative Director: Luciano Leonardo
Art Director: Rodrigo Allgayer
Copywriter: Renato Angeli
Illustrator/Photographer: Carlo Giovani
Published: May 2007
Comments
Good thought.
Stunning art-direction.
Okay...
creating an ad by using animals made out of paper... hmmm?
Close but no banana.
I said 'Wooo-hooo.' Happy now?
It's beautiful
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http://lalbumnpo.wordpress.com the very best of non profit campaigns
Souza Cruz is a big cigarette industry in Brazil... It's so strange to hear them talking about nature hehehe!
Nice art, but what is the concept and what does 'in nature everything turns into more nature' this mean? bad translation? I see in nature animals turn into paper.
Dalbir
www.AdOfDaMonth.com
what the ad is saying is that if you recycle paper, you avoid cutting trees, therefore you let nature (animals) live.
maybe "In Nature everything turns into more nature" is not the clearest of the lines. But you still can understand the ad.
nice one, congrats.
beautiful art.
Buena pieza
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