Southside Market & Barbeque: Coarse Ground

Our sausage is coarse ground to make room for more flavor.

Advertising Agency: Tilted Chair Creative, Austin, USA
Creative Director: Jameson Rodriguez
Art Directors: Jameson Rodriguez, Rachel Deng, Hua Liu
Copywriter: Mike Ihnat
Published: November 2010

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9 comments

Pedestrian's picture
Pedestrian
465 pencils

Copywriter: Mike Ihnat - First day on the job, bro?

CuriousPencil's picture
CuriousPencil
4227 pencils

Correct me if I'm wrong, but if meat is coarse-ground, it's in bigger chunks. Therefore taking up more space. Therefore leaving less space for anything else. Yet this says 'coarse ground *making more room* for more flavor'. That implies that the flavour comes from something else that isn't the meat. Which isn't a great way to sell sausage as far as I can tell.

And then you pair this with a shot of a bowl full of tightly-packed skinny sausages?

Love to hear the thinking behind this.

Billoughsby's picture
Billoughsby
5091 pencils

Agreed.

Two liabilities here: The headline and the food shot.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Anonymous Author's picture
Anonymous Author
1541 pencils

Those wieners are coarse looking.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

CommandZ's picture
CommandZ
2472 pencils

There are more ads in this campaign that are actually worse, if thats possible, on their web site. Try tilting your chairs the other way, y'all.

CuriousPencil's picture
CuriousPencil
4227 pencils

Couldn't have said it better.

"Sit up straight and do some real work" was to be my best effort.

TiltedChair's picture
TiltedChair
10 pencils

Hey guys,
Thanks so much for all of the feedback, it is much appreciated. It's the very reason we submitted our work to the site. We take responses from experienced creatives very seriously, and we'll do so in this case. Again, thank you for your input.
Best,
TC

Have a seat. We have an idea.

CuriousPencil's picture
CuriousPencil
4227 pencils

Thanks for responding to the critiques TC, a lot of agencies who turn up tend to hide as 'Guest' - good to see you taking the knocks. You mentioned in your mail there were some southern colloquialisms in the original ads- would be interesting to see if these might ameliorate the general negative reaction to the two in this submission.

Cheerriiee's picture
Cheerriiee
952 pencils

Those sausages look like carrots, i definately dislike the pictures used in the series.

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