South African National Parks: Ashtray

South African National Parks: Ashtray

It's a mountain. Not an ashtray. Report fires. Call 107.

Advertising Agency: BBDO Cape Town, South Africa
Creative Director: Ivan Johnson
Art Director: Eloise Coetzee
Copywriter: Kyle Cockeran
Photographer: Barry White
Deputy Creative Directors: Alexis Beckett, Kyle Cockeran
Published: January 2008

Your rating: None Average: 2.1 (9 votes)

Comments

Submitted by Tincho on Sat, 2008-03-29 23:45.

"It's a mountain. Not an ashtray." ----> You are explaining the visual!
If it would be a good picture or idea, you shouldnt need to explain it.

Submitted by washiam on Mon, 2008-03-31 04:11.

ABSOLUTLY

Submitted by Thomas Wenborn on Tue, 2008-04-01 00:42.

Does the logo look like a bra to anyone else or is it just me

-SCRATCH 'N' SNIFF

Submitted by Hiten86 on Sun, 2008-03-30 01:38.

Agreed,
a good visual would speak for itself

Devil is in the details,
Lets keep it simple!

http://www.simplycircular.wordpress.com

Submitted by pankajadsoftheworld on Sun, 2008-03-30 03:25.

nice idea, However this would be a very good for "Preserve Historical places" fort etc.

Submitted by troika02 on Sun, 2008-03-30 03:58.

darn it, i thought the logo was a bra

Submitted by alec eiffel on Sun, 2008-03-30 04:56.

its an ashtray man. change your medication.

Submitted by iT-iS-i on Mon, 2008-03-31 03:50.

Heh-heh, they definitely need to change their medication...

Add insult to injury then burn the candle at both ends.

Submitted by copywriter_n on Sun, 2008-03-30 06:03.

where's the mountain???

jochen's picture
Submitted by jochen on Sun, 2008-03-30 16:11.

srsly... where is it? don't see it either.

Submitted by Wordnerd on Tue, 2008-04-01 11:25.

there is no montain. it's just like your mother saying "the floor is no garbage can". yes, the ad is that dumb

everartz's picture
Submitted by everartz on Sun, 2008-03-30 11:23.

whats this all about??
--
Everartz

Submitted by j4son on Sun, 2008-03-30 16:43.

Table Mountain,Cape Town

Submitted by simon.gross on Sun, 2008-03-30 18:49.

What mountain a what a? Thanks for playing. You'll go home with some great prizes.

Submitted by j4son on Sun, 2008-03-30 19:30.

The thing is every year, people throw cigarette butts on the mountains hiking trails, which causes fires, I think that's the proposition. Also that's the shape of the mountain..one of the 7 wonders mate.wake up.

Submitted by All ears on Mon, 2008-03-31 04:43.

The mountain is Cape town's Table mountain which caught a light when a British tourist tossed his but into the veld and started a fire. Very nice.

Submitted by the pitts on Mon, 2008-03-31 12:28.

I'm British and it looks like an ash tray to me. Maybe that's the problem - Change the shape of the mountain and stop confusing us tourists.

Submitted by StPepper23 on Tue, 2008-04-01 11:16.

It's an ashtray. Not a mountain. Do better artwork and ideas.

Submitted by Ad_boy on Thu, 2008-04-03 07:49.

Is it undignified to comment on one's own agency's work? Well, here goes. I think the copyline is just right, tonally - as it was meant to be admonishing people who throw cigarette butts from their car windows as they speed along the mountain highway. I am also against "show and tell", but I don't think it is a problem in this case.