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Published/Aired: 
January 2008
Description: 

Print advertisment created by BBDO, South Africa for South African National Parks, within the category: Recreation, Leisure.

It's a mountain. Not an ashtray. Report fires. Call 107.

Advertising Agency: BBDO Cape Town, South Africa
Creative Director: Ivan Johnson
Art Director: Eloise Coetzee
Copywriter: Kyle Cockeran
Photographer: Barry White
Deputy Creative Directors: Kyle Cockeran

Comments (19)

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Highest Rated

Guest's picture
Guest

hahaah yeah I first saw a bra or penis XD
erm...I'm stuip or anyone else didn't get it?
not about the garbage in national parks

don't like it definitely.

Tincho's picture
Tincho
Activity Score 1093

"It's a mountain. Not an ashtray." ----> You are explaining the visual!
If it would be a good picture or idea, you shouldnt need to explain it.

washiam's picture
washiam
Activity Score 443

ABSOLUTLY

Bundy Agency's picture
Bundy Agency
Activity Score 597

Does the logo look like a bra to anyone else or is it just me

Hiten86's picture
Hiten86
Activity Score 72

Agreed,
a good visual would speak for itself

pankajadsoftheworld's picture
pankajadsoftheworld
Activity Score 433

nice idea, However this would be a very good for "Preserve Historical places" fort etc.

troika02's picture
troika02
Activity Score 212

darn it, i thought the logo was a bra

alec eiffel's picture
alec eiffel
Activity Score 30

its an ashtray man. change your medication.

iT-iS-i's picture
iT-iS-i
Activity Score 1721

Heh-heh, they definitely need to change their medication...

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

copywriter_n's picture
copywriter_n
Activity Score 52

where's the mountain???

everartz's picture
everartz
Activity Score 7609

whats this all about??
--
Everartz

| everartz |

j4son's picture
j4son
Activity Score 266

Table Mountain,Cape Town

simon.gross's picture
simon.gross
Activity Score 541

What mountain a what a? Thanks for playing. You'll go home with some great prizes.

j4son's picture
j4son
Activity Score 266

The thing is every year, people throw cigarette butts on the mountains hiking trails, which causes fires, I think that's the proposition. Also that's the shape of the mountain..one of the 7 wonders mate.wake up.

All ears's picture
All ears
Activity Score 233

The mountain is Cape town's Table mountain which caught a light when a British tourist tossed his but into the veld and started a fire. Very nice.

the pitts's picture
the pitts
Activity Score 54

I'm British and it looks like an ash tray to me. Maybe that's the problem - Change the shape of the mountain and stop confusing us tourists.

StPepper23's picture
StPepper23
Activity Score 269

It's an ashtray. Not a mountain. Do better artwork and ideas.

Ad_boy's picture
Ad_boy
Activity Score 95

Is it undignified to comment on one's own agency's work? Well, here goes. I think the copyline is just right, tonally - as it was meant to be admonishing people who throw cigarette butts from their car windows as they speed along the mountain highway. I am also against "show and tell", but I don't think it is a problem in this case.

_______,
^ ^

Guest's picture
Guest

No. It's an ashtray.

Guest's picture
Guest

hahaah yeah I first saw a bra or penis XD
erm...I'm stuip or anyone else didn't get it?
not about the garbage in national parks

don't like it definitely.

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