South African National Parks: Ashtray
It's a mountain. Not an ashtray. Report fires. Call 107.
Advertising Agency: BBDO Cape Town, South Africa
Creative Director: Ivan Johnson
Art Director: Eloise Coetzee
Copywriter: Kyle Cockeran
Photographer: Barry White
Deputy Creative Directors: Alexis Beckett, Kyle Cockeran
Published: January 2008
Comments
"It's a mountain. Not an ashtray." ----> You are explaining the visual!
If it would be a good picture or idea, you shouldnt need to explain it.
ABSOLUTLY
Does the logo look like a bra to anyone else or is it just me
-SCRATCH 'N' SNIFF
Agreed,
a good visual would speak for itself
Devil is in the details,
Lets keep it simple!
http://www.simplycircular.wordpress.com
nice idea, However this would be a very good for "Preserve Historical places" fort etc.
darn it, i thought the logo was a bra
its an ashtray man. change your medication.
Heh-heh, they definitely need to change their medication...
Add insult to injury then burn the candle at both ends.
:: Put your ears against the ground so i can walk over what you heard::
where's the mountain???
srsly... where is it? don't see it either.
"LifeTheUniverseAndAdvertising.com"
"wortvoll.com"
there is no montain. it's just like your mother saying "the floor is no garbage can". yes, the ad is that dumb
whats this all about??
--
Everartz
| Everartz |
www.everartz.blogspot.com
Table Mountain,Cape Town
What mountain a what a? Thanks for playing. You'll go home with some great prizes.
The thing is every year, people throw cigarette butts on the mountains hiking trails, which causes fires, I think that's the proposition. Also that's the shape of the mountain..one of the 7 wonders mate.wake up.
The mountain is Cape town's Table mountain which caught a light when a British tourist tossed his but into the veld and started a fire. Very nice.
I'm British and it looks like an ash tray to me. Maybe that's the problem - Change the shape of the mountain and stop confusing us tourists.
It's an ashtray. Not a mountain. Do better artwork and ideas.
Is it undignified to comment on one's own agency's work? Well, here goes. I think the copyline is just right, tonally - as it was meant to be admonishing people who throw cigarette butts from their car windows as they speed along the mountain highway. I am also against "show and tell", but I don't think it is a problem in this case.
No. It's an ashtray.
hahaah yeah I first saw a bra or penis XD
erm...I'm stuip or anyone else didn't get it?
not about the garbage in national parks
don't like it definitely.
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