South African Airways: Bafana Bafana

Proud official carrier of Bafana Bafana.

If you've seen the streets in South Africa during the 2010 soccer world cup you'd have noticed that almost every second vehicle on the road has a small South African flag clipped onto a window in support of the host country's national soccer team (Bafana Bafana).This colourful phenomenon has become a defining characteristic of the 2010 world cup next to the Vuvuzella. This ad ran to show that as the South Africa's national soccer team's official carrier, South African Airways' support extends beyond just getting Bafana Bafana to the games.

Advertising Agency: Ogilvy, Johannesburg, South Africa
Creative Directors: Greg Cameron, Laura Fernandez
Art Director / Copywriter / Retouching: Charles Foley
Photographer: Gerard Turnley
Additional credits: Mom
Published: June 2010