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Identity

Agency: 
Published/Aired: 
February 2008
Description: 

Nothing says more about you.

Advertising Agency: IRA Communication, Brazil
Art Director: Jarede Brasil
Copywriter: Gera de Paula
Photographer: Saulo Smith

Comments (11)

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Highest Rated

scarfinati's picture
scarfinati
Activity Score 843

yeah whats with the kerning. I can drive a truck through the the D and the E?

comAd's picture
comAd
Activity Score 162

When I see mediocre work like this,
Mother Mary comes to me,
Speaking words of wisdom, let it be.

TJAY's picture
TJAY
Activity Score 64

What a waste of a dream brief!

everartz's picture
everartz
Activity Score 7609

brazil seems to me having tough time there, or a mass flu.. i wish they come back sane very soon...
WE STILL LOVE YOUR ADS BRAZIL!!! ;(
--
Everartz

| Everartz |

imke's picture
imke
Activity Score 472

This is kind of shit.........may be the good idea but wrong execution.

jazarah's picture
jazarah
Activity Score 1262

bad bad bad

darth_darkcape's picture
darth_darkcape
Activity Score 100

jareda doesn't understand the art of kerning his letters

orbeat's picture
orbeat
Activity Score 24

Hi you all. I'm quite new to all this and, apart from its bathroom-like color, I can't spot the intrinsic badness in this ad. Could any of you explain why this campaign is so wrong?? What's wrong with its execution?

LimitedTimeOffer's picture
LimitedTimeOffer
Activity Score 200

For something as intrinsically interesting as creating a permanent piece of communication art on yourself, they've managed to come up with a remarkably unremarkable campaign. So much that could be said, such a large thought to be expressed, and instead we get this weak and rather obvious affair.

orbeat's picture
orbeat
Activity Score 24

thanks

scarfinati's picture
scarfinati
Activity Score 843

yeah whats with the kerning. I can drive a truck through the the D and the E?

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